White Bullet Solutions, the digital marketing transparency experts today announced the continued ad protection partnership with The Police Intellectual Property Crime Unit (PIPCU). PIPCU is a department of the City of London Police, the national lead force for fraud and is responsible for investigating and deterring serious and organised intellectual property crime in the UK.
White Bullet will provide the data to support an initiative driven by the efforts of both the IPO and PIPCU to track down advertisements that appear next to offending content. The effort of all three organisations will be to achieve one common goal – to reduce ad funded piracy. Combining the efforts of regulatory, with enforcement and data allows them to track and enforce legal action against bad actors and in turn help brands to advertise in safe environments.
White Bullet’s technology provides full supply chain transparency on the location of ads and promotions and time they were placed by partners and ad-brokers, as well as screenshot evidence and risk scores, allowing compliance teams to prioritise and manage safety programmes accurately.
“We are delighted to renew our longstanding relationship with PIPCU,” said Peter Szyszko, CEO of White Bullet. “The web is a high-risk environment that shifts constantly and working with PIPCU will enhance our effort to ensure that digital advertising is brand safe and compliant. We will be working with PIPCU to help focus their outreach efforts but also will make the process a lot quicker and more efficient with instant access to granular data and evidence packs. ”
Founded in 2012 by a leadership team of experienced Intellectual Property lawyers from the media and advertising industries, White Bullet offers companies IP risk protection, Brand Safety and full transparency on their advertising placement and digital supply chains.
White Bullet works collaboratively with brands, policy makers and the advertising industry to safeguard advertising spend and prevent ad placements from appearing on IP Infringing domains and apps. White Bullet is a Digital Advertising Assurance Provider under the TAG Certified Against Piracy Programme and is a stakeholder to the EU Commission Memorandum of Understanding on Advertising and IPR.
White Bullet comprises IP experts with dedicated technical engineers who specialise in AI, big data models and predictive machine learning. The team includes highly skilled investigators and data analysts experienced in tackling the trafficking and distribution of pirated and counterfeit goods. With offices in London, New York and Los Angeles, White Bullet advises policy makers and government bodies on regulatory and compliance programmes globally.