The campaign “Appetite for emotions, appetite for life”, launched in summer by WOPA and Floriol, continues with a Christmas story. At the end of a complicated year, full of emotions of all kinds, the holiday feast should be a time of complete joy. So, this year, Floriol invites you to prepare a Christmas dinner exactly as you want it to be. Only with the ingredients you like, seasoned with the sincerest emotions.
Preparation time: According to everyone’s soul
Difficulty: From light to complex, according to taste
- Appetite for nostalgia
- Appetite for thanks
- Appetite for peace
- Appetite for dreams
- Floriol in abundance
The recipes with “Appetite for Christmas emotions, appetite for life” by Floriol, powered by WOPA, are ideal for both traditional cuisine and vegans or lovers of keto diets.
“When it comes to Christmas table, the first thought that every Romanian has, is: steak, beef salad, sausages, plus sweet bread until you are full. Or, Christmas is felt differently by each of us and Christmas feasts are at least as varied. I mean, if you don’t like piftia (aspic) … it’s OK! That’s why we wanted to recognize this and offer recipe alternatives that fit the way people feel about Christmas, ”said Alina Nechita (Vegan Art Director) and Daniel Hărmănescu (Non-Vegan Copywriter) from WOPA.
“Emotion remains the most important ingredient for a perfect meal. After 20 years of presence on the Romanian market and 15 years in which it wished Romanians “Appetite for life”, Floriol knows this well and offers its consumers a balanced and healthy lifestyle. On Floriol.ro you can find a lot of tips and approaches from nutritionists, but also over one hundred recipes that are there just for you to try them for your Christmas feast, and not only ”, added Monica Spiru (Marketing Manager Romania & Bulgaria).
“Appetite for Christmas emotions, appetite for life” from WOPA and Floriol is served integrated into digital, on YouTube, Facebook, and Instagram, with the help of influences such as Bucătar Maniac (for Romanian cuisine), Miruna Lica (for keto cuisine) or Alina Dragne (for vegan cuisine).
Creative Director: Dragoș Ometiță; Senior Copywriter: Daniel Hărmănescu; Senior Art Director: Alina Nechita; Head of Social Media: Anca Duma; Social Media Manager: Delia Constanda; Account Director: Andra Ţivichi
From Bunge: Monica Spiru: Marketing Manager România & Bulgaria, Camelia Miu: Brand Manager
Bunge Limited (NYSE: BG) is a global leader in agribusiness and food, operating in over 40 countries with approximately 35,000 employees. Bunge sells, stores and transports oilseeds and cereals to customers around the world.
Bunge Romania is one of the main players in the agribusiness sector in Romania, especially in terms of marketing and processing of cereals, sunflower seeds, rapeseed and soybeans, being also a key player in the food sector through its brands Floriol , Unisol, Ulvex and Raza Soarelui [Sunbeam]. Bunge Romania contributes to the improvement of people’s lives through the continuous development of the vegetable oil line, sustainably controlling through its operations the entire supply chain, from the purchase of seeds, to the final products that reach customers and consumers. Through local processing operations of sunflower, rapeseed and soybean seeds, the company offers its partners quality logistics services, availability and professionalism. We strive to improve the health and nutrition habits of our customers, through the continuous development of products, and the high standard of quality and safety.