How do you attract the best talent to work for your company?
Hiring is a tricky process. First you have to create a job advertisement and promote it to as many people as possible in the hopes of finding a wide range of candidates. Then you have to sift through a pile of applications to pick out the best applicants of the bunch, before subjecting them to a rigorous interview process. Even once you’ve shaken hands with your chosen candidate, there’s no guarantee they will be an effective worker until you’ve seen them in action. And by this point, it could be too late.
As a business owner, you can’t afford to make the wrong choice. And the best way to ensure you make the right decision is to optimize your recruitment marketing. A successful recruitment marketing campaign will be seen by a wide audience, and will be targeted to attract exactly the talent you are looking for. It will shine a positive light on your company and make your ideal employee desperate to interview for the position.
To get you started on your talent acquisition journey, here are five top recruitment marketing tips.
Craft brilliant job ads
The job ad is the most important element of the talent acquisition process. It is where you describe the finer details of the position to be filled, and outline the exact specification of the perfect candidate. It should tell an applicant everything they need to know. When crafting your job advert, you need to grab attention. Modern internet users have very short attention spans so you need a catchy title, and the body of the text should be concise without droning on.
Showcase your workplace culture
A potential candidate may have multiple opportunities on the table, so they will be looking for more than just the details of the job to inform their decision. They will want to know more about your company and what it’s like to work there. For this reason, you should showcase your workplace culture throughout your website and social media channels. Include a profile of different members of the team and share pictures of company social events.
Offer employee incentives
Show potential candidates what perks they might receive when working for you. This could include such incentives as flexible working, social events, holiday allowance, and free snacks.
Use job boards
Where you post your job advert plays a crucial part in how many people see it. Post it on job boards to gain maximum attention. You can use general job boards, but there are also industry-specific ones, such as Shiply which allows delivery drivers to bid on shipping work.
Maximize your marketing channels
The more different marketing channels you use, the greater your chances of landing the ideal candidate. Advertise the posting on your website, across different social media platforms, and through email marketing. If you have the budget for it, you could create an ad campaign using a mixture of social media and pay-per-click (PPC) ads.