Farmec invested Euro 1M in developing Gerovital H3 Evolution Perfect Look, booked Catrinel Menghia as brand ambassador

Business, Marketing

Farmec, the biggest Romanian cosmetics producer, officially launched its top anti-wrinkle range and maintains leadership of the segment with Gerovital brand.

After good sales in 2020, the company expects the trend to continue in 2021 and estimates a 20% increase for Gerovital H3 Evolution range. The growth will be boosted by the launch of the Perfect Look brand extension and the collaboration with the international model Catrinel Menghia, that became Gerovital H3 Evolution’s ambassador.

Gerovital H3 Evolution is one of brand’s most appreciated product ranges and by local and international consumers in 30 countries.

Farmec closed the first 11 months in 2020 with RON 263,5 M turnover, up 8,2% compared to the same period of the previous year.

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