Advertising agency Creature and Ntropic created a new brand film for leading European data and tech company SOLITA, which captures the human potential of data.
The film was created by advertising agency Creature, who started working with the next-gen technology company in 2019 to define their brand value proposition. This film, produced by the award-winning Ntropic, is the next stage in that journey to help them communicate the brand idea “Impact That Lasts” to clients and talent.
Like many in the sector, SOLITA’s marketing had been fairly technical in nature. They communicated their services and solutions, the technologies they use and the skills they have. But SOLITA wanted to stand out for their human and creative side too and become an aspirational partner for their clients.
Peter Barkman, CMO at Solita adds“There is huge potential in data, and it is constantly evolving. While we now know the value of data, the utilization of it is hard as both the volume and types of data we have access to is growing exponentially. The challenge, and really exciting opportunity, for brands and businesses today is how to capture, store, refine and use data at the same rapid pace. Unfortunately, most organizations struggle.
For over two decades we have worked with brands and businesses to better harness this potential and create lasting impact, but our successes have not only been a result of our technical capabilities but our human insight also. We wanted to communicate this part of ourselves and inspire others to do the same.”
The film begins with a single CGI firefly being released from a hand in a forest. We then watch it join with thousands of others to show how, when a company’s data is set free to become connected and utilized, it can become something spectacular.
The film will be launched at the global Solita Frontline Summit 2021 and used across all communications for 2021.
Peter is the SVP – international expansion & CMO of SOLITA, a next gen. digital development consultancy originating in Finland. He joined SOLITA in 2017 after selling the Service design agency PALMU Inc. co-founded by him in 2008.
Prior to SOLITA and Palmu Inc. Peter was Vice CEO of Taivas Innovations a Interpublic company, COO of TBWA-group Finland and VP – Online business division of Talentum, at the time Finland’s vanguard in internet based media and largest business publisher. Originally starting his career at Arthur Andersen & Co. as an audit assistant and then moving over to management consulting Peter has had a 360° view of running and developing businesses over his 25-year career.
- CEO: Dan Cullen-Shute
- CSO: Andrew Gibson
- Chief Creative Officer: Ben Middleton
- Chief Client Officer: Hanisha Kotecha
- Creative: Megan Egan
- Agency Producer: Lew O’Brien
- Senior Account Manager: Claire Nicolas
- Production Company: Ntropic