Start-up businesses offer benefits like flexibility and financial independence, making it a worthwhile venture. However, research indicates that 90% of new businesses fail within the first two to five years. Fortunately, you can be successful if you know the proper steps to take. That said, here are some effective digital marketing strategies you may adopt.
Social media marketing
Social media marketing is effective for reaching a more extensive consumer base without breaking the bank. It involves using your social media platforms to connect with your audience, increase sales, build your brand and increase your website traffic. A Global Web Index revealed that 53.6% of the world’s population actively uses social media, making it a strategy to leverage. However, while it’s a proven strategy, you must harness it correctly to reap its benefits.
For instance, Facebook is ideal for any business niche or product and is affordable to use. Twitter and LinkedIn can promote your brand effectively and are used mainly by B2B and B2C companies. You may leverage Instagram and Tiktok if you’re in the fashion, beauty, fitness, or photography business. It’s essential to create compelling content and engage your audience to establish authority on social media. You may also work with a credible social media marketing consultant for the best results.
Email marketing utilises email to promote your products or services to your customers. Studies show that email marketing will remain relevant in the coming years, making it a strategy to adopt. Besides, it’s cost-effective and has an impressive ROI. Unfortunately, most business start-ups cannot use this channel effectively, which makes them lose more customers. However, you can research the best email marketing trends to reap the best results.
A successful email marketer Adam Q. Holden-Bache believes that personalised messages are crucial to winning customer loyalty. An Instapage survey revealed that personalised messages have an ROI of 122%, which will keep your business relevant when competition becomes stiff. It’s prudent to use engaging email titles to increase your open email rate and use simple language to appeal to your customers. By all means, avoid direct sales messages and explain the benefits your products offer. Furthermore, make them readable by using short paragraphs, bullets and sub-headings.
Search engine optimisation (SEO)
SEO is affordable and delivers a higher ROI than other marketing channels, making it a favourite among emerging entrepreneurs. It generates high-quality organic traffic to your website, brings new customers and delivers long-lasting results without additional costs. Moreover, it optimises your user experience and establishes your brand as credible and trustworthy.
However, you must know how to use this marketing strategy to promote your brand. You may improve your title tags and map out relevant keywords to increase your online visibility, for starters. It’s also prudent to create regular content with appealing pictures or videos to help your customers understand how your competitors’ leverage SEO. You may also employ the services of a credible SEO marketing company to utilise this strategy fully.
While there are more digital marketing strategies you can leverage, these three can generate more sales and build a loyal consumer base. Hopefully, you’ll use these strategies to keep your business relevant.