Bloomberg Media launches Bloomberg UK

All News, Business, Digital & Media, Media

Bloomberg Media launches Bloomberg UK, a new cross-platform editorial brand dedicated to digital-first business and financial news for modern British audiences. Led by a London newsroom of more than 500 journalists and analysts—one of the largest in Europe — the new offering builds upon Bloomberg News’ long tradition of unbiased, data-driven journalism.

Michael R. Bloomberg, founder of Bloomberg L.P. and Bloomberg Philanthropies, writes about why he is bullish on Britain and betting on its future in an op-ed to mark the launch of Bloomberg UK:  “The investment we are making in Bloomberg UK reflects our optimism about the nation’s future and our commitment to supporting its economic growth and strengthening its civic traditions. By creating good jobs in British journalism and providing the news and information decision-makers need, we will do our part to help the UK remain a force in the world for stability, prosperity and democracy.”

Subscribers to Bloomberg UK will have access to all of Bloomberg’s digital output. Key features of Bloomberg UK include:

  • Website: The new Bloomberg UK digital home page features the best of Bloomberg’s data-driven journalism. The new site highlights issues shaping the British economy, including: City of London, Future of British Business, Politics & Policy, Culture, Green, Equality, and Wealth.
  • Video and television:  A new weekly Bloomberg Quicktake video series – “The Bloomberg Breakfast” – profiles British CEOs, entrepreneurs and policymakers from the company’s iconic London headquarters. Short form “QuickDocs,” all produced by the London Quicktake team, will be integrated more into Bloomberg’s coverage. Bloomberg TV will air even more interviews with UK newsmakers from business, finance, and government. Thursday at 09:30, a special programme on Bloomberg UK’s new scorecard on “levelling up” will air.
  • Podcasts & Radio:  Next week Bloomberg UK will launch a podcast on the City of London. Bloomberg Radio London features 24/7 market-moving news and analysis. The station’s flagship European breakfast show ‘Bloomberg Daybreak Europe’ airs each business day from London starting at 6 AM GMT; a live daily political show at 12 PM GMT ‘Bloomberg Westminster’ is also available as a podcast. ‘The Cable,’ a markets wrap-up program, provides insights and in-depth analysis of the most pressing business and financial issues of the day.
  • Live Events: Britain is already home to several of Bloomberg’s marquee live events, including Bloomberg Invest, Bloomberg Equality, Bloomberg Technology and the Sustainable Business Summit. An annual flagship summit focused on the future of UK business, will also launch later this year. Elsewhere, top UK newsmakers including British CEOs, entrepreneurs, and politicians convene in Bloomberg’s London headquarters for in-depth conversations.
  • Newsletter: A daily evening newsletter, The Readout, will launch in June with expert analysis of the day’s biggest stories. Right now more than 100,000 readers in the UK subscribe to at least one of Bloomberg’s industry-leading newsletters.
  • Interactive, data-driven analysis:  Bloomberg UK published a comprehensive analysis of the British government’s “levelling up” agenda to reduce regional inequalities. The Levelling Up Scorecard delves deep into data, constituency-by-constituency. Next week, Bloomberg UK’s special in-depth report will focus on the future of the City of London and explore its path post-Brexit.
  • Bloomberg Terminal: UK content can be found on the Terminal on TOP UK <GO>.  Bloomberg News’ current coverage of more than 400 listed British companies will expand further to include venture capital, private equity-backed UK firms, alongside a host of high-growth SMEs.
  • Bloomberg New Voices: Next week, Bloomberg’s New Voices media training initiative will kick off its fifth year in London with a live event. The programme aims to increase the representation of women and minority executives as sources in online and on-air content with a definitive global list of female experts in finance and business, a system to track diverse sourcing in coverage, and media training for top female executives in a dozen cities around the world.

“From the moment I came here seven years ago, I have been aware of Bloomberg’s huge potential for British consumers who are interested in serious, impartial journalism,” said Bloomberg Editor-in-Chief John Micklethwait on the launch of Bloomberg UK. “Our goal is to become the main destination for business and financial news in Britain. As you would expect, we will have plenty of coverage of the financial world – but we are also widening our lens beyond the City to chart the future of British business in all its forms, telling the story of the new industries and startups that are reshaping post-Brexit Britain as well as the big beasts of the FTSE100.”

“Our strong editorial and commercial presence in the UK, proven success reaching its audience and experience working across every global market are key drivers of this expanded investment,” said Bloomberg Media CEO M. Scott Havens. “Each month, we serve more than 100 million modern business leaders worldwide with our unrivaled global coverage, and now we see the opportunity to provide a disruptive modern, multi-platform business resource for UK executives and the brands who want to reach them.”

IG and iShares by Blackrock are launch sponsors of Bloomberg U.K.

Bloomberg UK, based in the company’s award-winning City of London headquarters, is supported by the news organisation’s operation of 2,700 journalists and analysts in 120 countries, including almost 40 news bureaus across Europe. In addition to its existing deep bench of London-based editors, reporters, analysts, columnists and economists, Bloomberg has invested in several new London-based positions. This year, Bloomberg appointed its first UK National Editor; its first UK Business Editor; an expanded digital team – including a new UK Digital Editor; additional video and audio producers; newsletter writers; as well as industry-leading journalists across ESG, crypto, fintech, politics, markets, finance, opinion, and economics.

Full-time and contributing  talent that has recently joined Bloomberg include: Tanzeel Akhtar (crypto), Philip Aldrick (economics), Emma Barnett (Bloomberg Quicktake interview series),  Aisha Gani (fintech), Julian Harris (UK Business Editor), Emily Nicolle (crypto), Conrad Quilty-Harper (UK Digital Editor),  Olivia Solon (technology), Victoria Wakely (UK National Editor), Alex Wickham (government), and  Adrian Wooldridge (Opinion).

Bloomberg’s long established roster of British and London-based editorial talent– among many others –includes leading experts such as Stephanie Flanders (economics), Alberto Nardelli (government), Akshat Rathi (climate) ; leading columnists such as John Authers, Javier Blas, Clive Crook, Andrea Felsted, Niall Ferguson, Max Hastings, Martin Ivens, Pankaj Mishra, Parmy Olson, Therese Raphael, Ben Schott; and broadcasters such as Anna Edwards, Guy Johnson, and Francine Lacqua.

Bloomberg’s Senior Executive Editor for Europe, Middle East and Africa David Merritt drove the newsroom’s efforts for the launch of Bloomberg UK.

In four years since launching its global news subscription business, Bloomberg Media has grown to nearly 400,000 active digital subscribers. More than 40% of subscribers are outside of the United States, and the UK has the most subscribers of any non-U.S. market. The active subscriber base in the UK increased by 30% in 2021, and in the first quarter of 2022, UK digital subscription revenue also increased 39% year-over-year. Bloomberg Media’s ad sales in Europe grew 87% in the first quarter of 2022 year-over-year – the strongest growth number of any region.

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.