Spoon is taking a new step towards the development of the data analysis and media performance services, through the new role that Anca Ciuluvică will play in the team, She will be developing new services and tools to solve the needs that customers feel in the relationship with the dynamics of the digital environment.
“For a smarter tomorrow” is the concept that Anca proposes to the Spoon team and, together with Claudia Chirilescu, they refresh the Spoon philosophy, which has always been distinguished by the dedication they have offered to customers and their needs.
“We feel that in recent years clients are overwhelmed by the speed with which the business environment changes, consumer priorities and the impact that all of this has on the client-brand relationship. The digital environment is becoming more and more complex, the conversion funnel is becoming more sophisticated and customers need specialists who can dedicate time to data analysis and recommend the best solutions to them,” says Claudia Chirilescu.
The Spoon team has always stood out for its flexibility to customer needs and adaptability to trends. These two attributes, complemented by 20 years of media agency expertise, of which the last 10 years focused on the digital environment, recommend Spoon as a partner that emphasizes data insight, trends and empathy towards the client.
Anca Ciuluvică has been part of the Spoon team for 4 years and has always been interested in the dynamics of the digital environment, which she approached with curiosity and depth.
“I don’t want us to build a pyramid structure at Spoon, my role is to get involved in the future of Spoon, to constantly reinvent ourselves and test new media investment optimization tools, to build transparent partnerships with our clients and to be with by them in this process of building communication with the everyday consumer”, declared Anca Ciuluvică.
“We like it when customers refer to us as their colleagues, as team members who have a different specialization. We are the experts in tools, we stay “with our nose” in data, we follow trends. And we share with them what we learn and what matters. In this period, due to the diversification of the digital environment, the multitude of analysis tools, the crowding of advertising messages and the change of algorithms, it is complicated for many organizations to devote time to understanding and deepening these aspects.
Everything seems to be moving at breakneck speed and you feel like you can’t keep up with these changes. By the time you consider a proposal, get your budget approvals, and implement it, you run the risk of catching the tail end of a behavioral trend. We at Spoon understand customer pressures and come up with the answers regarding the most effective digital strategies, adapted to every budget and moment in a brand’s life”, said Claudia Chirilescu, Owner of Spoon.
Spoon is a communication agency founded by Claudia Chirilescu in 2003 and focused on data analysis, behavioral trends and new media channels. Launched as a boutique media agency, Spoon developed in 2012 its own integrated digital communication department, based on the philosophy of dynamic optimization: a business objective is pursued through a media objective supported by a creative message specific. The relationship between results in business-strategy media-creative messages is a circle that closes perfectly and is constantly optimized.