The Student Hotel rebrands as The Social Hub with a new marketing campaign by HALAL Studios

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The Student Hotel has made a major rebrand to The Social Hub, with a new website and identity now live at The Student Hotel has rebranded as The Social Hub to better reflect its guest profile and mission, with ambitions to double the number of properties within seven years. The rebrand and repositioning has been brought to life by HALAL Studios, who are the architects behind the ‘Open Doors’ concept – a lively and colourful 360° introduction campaign calledWhatever Your Journey, it Starts Here’.

The ‘Open Doors’ creative aims to give people a sneak-peek into the different rooms at The Social Hub, sparking imagination and inspiring people to start a new journey. The campaign features striking photography by HALAL’s Eliza Jo Tratlehner and a bright cinematic video by Berlin based directors A Nice Idea Studio.

The campaign video of ‘Whatever Your Journey, it StartsHere’ depicts the journeys the brand’s community go on and how these come together through experiences at The Social Hub – from a personal growth journey of a student, to a business growth journey of a entrepreneur building an impactful business, to travellers meeting new people. The video shows connections being made and is an invitation to join The Social Hub’s community

HALAL Studios Creative Director, Pascal Duval, said:

“It’s not often that you get the chance to work together with a brand on a rebrand and repositioning like this. The first campaign under the new platform is aimed at getting eyeballs on the new brand, to intrigue their existing audience and excite a new kind of clientele.”

A largely digital campaign, it will launch across YouTube, Meta and TikTok.

Jason Steere, Managing Director of Brand and Experience at The Social Hub said:

“The rebrand to The Social Hub represents a 10-year journey and the evolution of our community. We have a hybrid clientele of students, entrepreneurs, digital nomads, travel guests and more – and we’re proud to have such social spaces that are unrivalled in the mix of use, flexibility and sense of community they offer as an inclusive experience to all guests. With the help of our brilliant partners bringing it to life, our new identity truly represents what we do and who we are, and we’re excited to launch new openings in the coming months that reinforce that ethos.’’

The rebrand will kickstart with the exciting launch of two new hotels this autumn: Madrid, opening in October, and Barcelona Poblenou, opening in November.

Client: The Social Hub

  • Managing Director Brand and Experience: Jason Steere
  • Head of Brand & Communications: Niek Bults
  • Creative Director: Rahel Ritchie
  • Project Director: Lara Yegenoglu

Agency: HALAL Studios

  • Managing Director: Caroline Hagoort
  • Strategy Director: John Connell
  • Creative Director: Pascal Duval
  • Art Director: Tom Sibma
  • Junior Creative: Noemi Tombeur
  • Copywriter: Alex Rigby
  • Agency Producer: Dorothy Bany
  • Account Manager: Julie Cousty
  • Project Manager: Britt van den Berg
  • Produced By HALAL


  • Head of Production: Job Sanders
  • Producer: Janneke Mushonga
  • Director: A Nice Idea Studio
  • DOP: Bjoern Knetchel
  • Gaffer: Sergio Fuida
  • Service Production: New Moon Productions
  • Service Producer: Joseph Roncelli
  • Production Manager: Ivan Martinoz
  • 1st AD: Aaron Dormer
  • Casting Director: Meritxell Civico
  • Stylist: Cristina Malcorra
  • Makeup artist: Susana Sanchez
  • Art Department: Laura Folch
  • Post-Production: Mind and Image
  • Editor / VFX Supervisor / Grading: Nicolas Giraldon
  • Music composer: Raven Artson
  • Sound Designer: Peter Golovtchiner
  • Photographer: Elza Jo Tratlehner
  • Photography Producer: Charlotte Brugman
  • Line Producer: Rachel van As
  • Production Manager: Jessie van de Wiel
  • Gaffer: Jhonathan Baena
  • Digital Assistant: Lukas Kwiatek
  • Light assistant: Dennis Erfmann
  • Stylist: Lisa Anne Stuyfzand
  • Makeup Artist: Kimm Bakkers
  • Set designer: Floor Knaapen
  • Retouching: Ruud van Doorn
  • Casting Director: Nuray Kurşun
  • Local Casting agency: The Rats
  • Talents: Alicia, Te Yang, Dori, Carlotti, Chun, Kelvin, Edna, Rubia Serena, Jessica, Giselle