Opel and Jung von Matt kick into gear for the Corsa

Jung von Matt has created a fun and lighthearted campaign for Opel to persuade European and UK customers to switch to the electric Opel Corsa and Vauxhall Corsa models.

The Europe-wide 360-degree campaign is aimed at buyers who still hesitate to switch to a fully electric car.  To dispel any remaining doubts, the new campaign showcases the multitude of features and technologies integrated into the new Corsa in a hero film consisting of a two-minute music video directed by renowned British music video director and filmmaker Henry Scholfield. 

Featuring a catchy song, “Yes of Corsa,” the film includes scenes that can be adapted for each market, not only for TV advertising, but also for a variety of social media assets and GIFs.

#YesOfCorsa will also include a variety of activities targeting consumers on a local level in the different European markets, as well as creator collaborations and branded entertainment ideas.

The campaign will roll out across Europe, including the UK later in October, as well as in Austria, the Netherlands, Poland, Italy, Portugal and Turkey. 

The campaign was developed by teams from Jung von Matt’s newly opened London office and its Berlin office, working in collaboration. UK-specific work will include radio and podcast executions and TikTok partnerships.

Lukas Liske and Daniel Schweinzer, Managing Directors at Jung von Matt HAVEL, stated:

“Can car advertising be fun again? Yes, of Corsa! Absolutely, especially when it comes to electric cars. The campaign highlights the potential of the Opel/Vauxhall brand.”

Charlie Hurst. ECD at JvM LONDON added

“We’re delighted to have been part of a dream team on such a high-quality campaign. It’s stand-out work in a tough category. long may it continue.”

JvM credits

Daniel Schaefer (Chief Creative Officer), Szymon Rose (Chief Creative Officer), Daniel Schweinzer, (Managing Creative Director), Lukas Liske (Managing Creative Director), Jonas Bailly (Managing Director & Partner), Rob Conibear (Managing Director), René Requardt (Executive Client Service Director / Member of the Board), Stefan Nick (Client Service Director), Charlie Hurst (Executive Creative Director), Marcis Gemal (Executive Creative Director), Vlad Tarziu (Associate Creative Director), Robert Bilz (Principal Creative Director), Adel Abouelfetouh (Associate Creative Director), Saydan Celik (Head of Design), Amrita Dutt (Designer), Serif Karakoyun (Digital Video Artist), Kevin Tiedgen (Director Data & Media), Aleksej Kinn (Senior Strategist), Charlotte Werfling (Senior Strategist), Rosalia Sosa-Machado (Account Director), Susanne Kuba (Account Director Digital), Corinna Walter (Account Director), Luise Gruber (Project Manager), Madeline Timm (Junior Project Manager), Steffen Pferr (Social Media Director), Lina Hansen (Senior Social Media Concept), Jan-Paul Janssen (Senior Social Media Manager), Stephanie Fabris (Senior Social Media Manager), Julia Rupf (Social Media Manager), Anja Grothe (Consulting Director), Marco Mougianni (Account Director), Merve Sahin (Senior Project Manager), Patrizia Kruschke (Senior Project Manager), Sergio Ruiz (Senior Project Manager), Sophie Aukett (Project Manager), Lucrezia Dolfin (Project Manager), Luisa Behrendt (Project Manager), Karen Blome (Head of Art Buying), Malte Rehde (Head of Productions), David Voss (Executive Producer), Christina Hermann (Senior Producer)

Jung von Matt is a renowned global creative agency with 33 offices in 10 countries. Founded in Germany in 1991, the agency has continuously ranked among the best of the best; it has been awarded “Independent Agency of the Year” by the One Show, LIA Awards, New York Festivals, and the prestigious Cannes Lions, as well as “#4 Agency of the Decade.” Jung von Matt global accounts include adidas, FIFA, BMW, BOSCH, HYUNDAI, OPEL and Vodafone