Miruna Baias joins Cohn & Jansen Creative Network’s team as Head of Strategy

With a professional experience in financial audit and consulting, digital and brand strategy, Miruna Baias takes the strategic lead of the independent advertising agency Cohn & Jansen, as Head of Strategy.

Miruna has a varied expertise obtained from activity in various categories, such as retail, e-commerce, tech, insurance, banking, FMCG, for brands such as Carrefour, Profi, OLX, Storia, NN Asigurări, First Bank, Kozel & Samsung, in companies such as PwC, EY, Publicis and Centrade Cheil.

Moreover, the projects to which she contributed in recent years were recognized and awarded with gold for creativity in marketing at Effie Romania, Effie Europe and Golden Drum.

“Cohn & Jansen is an unique agency in Romania, which has demonstrated year after year that good advertising, done with depth and imagination, is extremely valuable for businesses in Romania. We have all seen from the outside brands born and raised by the people of Cohn & Jansen and their customers. I am happy and honored that they considered me “theirs”.

I join Teodora Ștefan and Raluca Diaconu, both senior planners, in a very professional and creative strategy department. I want my two-dimensional business and advertising consulting experience to bring the very real needs of clients closer to the smart solutions we make and bring new firsts to the Romanian advertising market,” said Miruna Baias, Head of Strategy at Cohn & Jansen Creative Network.

“Miruna’s arrival adds a lot of value to our strategy team. I discovered in her a professional with an extraordinary ability to treat highly complex subjects with seriousness, pragmatism, but also emotion and empathy for people. We appreciate her ambition, involvement, desire to perform, but also her human and ethical qualities, which resonate a lot with our values”, said Diana Crâșmariu, General Manager.

As Head of Strategy, Miruna will be an important support for all projects, alongside the agency’s management team and will coordinate the agency’s strategy department.

Cohn & Jansen Creative Network is an independent advertising agency, with over 20 years of experience on the Romanian market, with constant performance demonstrated for the agency’s clients and recognized at Romanian and international festivals.