Dom Perignon launched “Creation is an eternal Journey campaign
Dom Perignon and BETC Etoile Rouge launched “Creation is an eternal journey” campaign, a new creative chapter deeply rooted in champagne brand´s unwavering commitment to creation and its enduring dialogue with iconic creators.
With the new campaign, Dom Pérignon reaffirms its vision of creation as an eternal journey, to inspire the world toward elevation.
For Dom Pérignon, creation is a spiral—one that transcends time and space, echoing between past, present, and future. In 1668, the Benedictine monk Dom Pierre Pérignon set out to craft “the best wine in the world”. Ever since, Maison Dom Pérignon has pursued that creative ambition through each Vintage champagne—crafted exclusively from the harvest of a single year. A self-imposed constraint that demands constant reinvention.
It is this creative tension that gave rise to the “Creation is an Eternal Journey” campaign, inspiring a profound dialogue with a constellation of timeless creators, embodying that same vision, one of perpetual renaissance, through creation.
Beginning May 12, 2025, seven iconic creators, alongside Dom Pérignon’s Cellar Master Vincent Chaperon, bring their singular perspectives to Dom Pérignon’s journey: Tilda Swinton (artist, actor), Iggy Pop (musician, actor, radio presenter), Zoë Kravitz (actor, director, writer, producer), Anderson .Paak (artist, producer, director), Alexander Ekman (choreographer), Clare Smyth (three-Michelin-starred chef), and Takashi Murakami (contemporary artist). Each is a multifaceted creator and defining voice in their field.
Directed by the talented Camille Summers-Valli, the films open and close with acclaimed photographer Collier Schorr, whose captivating presence frames the entire journey — immortalizing intimate portraits destined to become the campaign prints. The films begin with Collier’s thought-provoking question, “What is creation?” which invites each creator to reflect on their craft, the unseen forces that drive them, and their connection to the eternal nature of creation through conversations with media entrepreneur Jefferson Hack.
Through Collier’s introspective lens, the portraits reveal moments of raw intimacy where thought, inspiration, and reflection converge—capturing each creator as they become part of the evolving legacy of Dom Pérignon.
The campaign rolls out across cinema, POS, digital, DOOH / OOH and print.
Credits:
- Brand management: Jacques Giraco, Clémence Bouchez, Océane Mellano
- Agency: BETC ETOILE ROUGE
- Executive Creative Director and President: Florence Bellisson
- Vice President BETC: Marine Hakim
- Associate Creative Director: Manon Damelincourt
- Art director: Alexandra Van Riel
- Copywriter: Carmen Bramly
- Associate Director: Julie Valero
- Account Executive: Marie Schaller
- Vice President BETC & Head of Production: Fabrice Brovelli
- Head of entertainment: Hirmane Abdoulhakime
- Art buyer: Isabelle Mocq
- Print post-producer: Nathalie Le-Gal
- Creative ressource coordinator: Alexandra Chini
- Production film: ICONOCLAST
- Film Director: Camille Summers-Valli
- DOP: Nicolai Niermann
- Producer: Camille Lambert
- Line producer: Mélodie Buchris
- Journalist: Jefferson Hack
- Visual Artist: Chris Parks
- Production print: ICONOCLAST IMAGE
- Photographer: Collier Schorr
- Producer: Felix Mondino
- Photographer agents: Felix Frith and Shea Spencer from Art Commissions
- Talent management: Géraldine Lamamy from Precious
- Sound Studio: GUM, Sidney Guillen, Marion Torreilles
- Music Artists: Saycet
- Post-Production House: POSTER
- Post-producer: Benjamin Demascolo
- Edited by Simon Colin, Elodie Fouqueau, Simon Tristant from collectiv.paris