Eurobest 2025: Entries opened in refreshed categories, Young Creatives Competition returns, webinar series for entrants

Cristina Blanaru All News, Creativity, Festivals & Awards

The 38th edition of the Eurobest Awards, which celebrates Europe’s most groundbreaking creativity, recently announced 2025 edition´s entry period is open. This years edition comes with changes of the awards, updates reflecting the evolving European creative landscape and celebrates work that drives real impact, inclusivity and innovation.

As part of Eurobest’s commitment to staying at the forefront of European creativity, a number of Awards have been redefined and evolved to better reflect how creativity is transforming culture, business and society:

  • Evolving the Design Eurobest Award – With a new Transformative Design section, the Award now honors design excellence that delivers measurable business impact through innovation and creates strategic value for brands across Europe.
  • Refreshing the Social & Creator Eurobest Award – Formerly Social & Influencer, this Award has been renamed and evolved to embrace the rise of the creator economy. Five sub categories have been introduced to recognize outstanding creator-led marketing and the crucial role creators play in shaping brand narratives and business performance.
  • Redefining Glass: The Award for Change – Now recognising creative excellence that champions equity across a broader spectrum of communities, including disability, race, sexuality, and social inequity – Glass will spotlight work that creates long-term impact and more inclusive representation.
  • Introducing the Long-Term Brand Platform Sub Category – This new sub category, sitting across multiple Eurobest Awards, celebrates enduring brand platforms that have delivered sustained creative effectiveness over a minimum of three years, proving the long-term power of creativity in building brand equity and sustained business success.

Other updates to the Awards include an evolution of the Creative Business Transformation Eurobest award with two new sub-categories; Transformative Strategy and Employee Experience; new UX focused categories in Creative Commerce; a Digital Content section within Digital Craft; a Cultural Engagement category introduced across multiple Awards; and the addition of Excellence in Image Description sub-category. Enhancements to Creative B2B now clarify B2B, B2C2B, and B2B2C submissions, while refinements to the Audio & Radio and Print & Publishing Awards offer entrants a clearer path to differentiate between classic and contemporary approaches. More information on the Awards can be found here.

Marian Brannelly, Global Director of Awards, LIONS, said:

“This year’s updates reflect the pace of change in both society and our industry. We’re evolving our Awards to better recognise the role creativity plays in addressing structural inequalities, celebrating long-term brand building and embracing creative frontiers like the creator economy. We’re proud to champion the work that doesn’t just stand out, but drives real change in creative marketing across Europe.”

Entrants have the opportunity to join our expert-led webinars, hearing from past winners, Jury members and the LIONS team. Webinars will cover insider tips for entering, 2025 Awards updates and will include live Q&As for viewers – all webinars will also be available on demand.

LIONS is the global platform that champions creativity and marketing effectiveness for growth. Backed by over 150 years of experience and evidence, Cannes Lions, WARC, Effie, Contagious and Acuity – provides the global marketing industry with the definitive benchmarks, intelligence, training and tailored advice needed to grow. LIONS is part of Informa PLC.

Informa PLC is a leading international B2B events, digital services and academic research group, operating in over 30 countries and serving businesses and professionals working in over a dozen specialist markets. Informa is listed on the London Stock Exchange and is a member of the FTSE 100.