MEC Romania won Storck account

MEC Romania won Storck account following a complex pitch that lasted 4 months. Previously, until 2012, Storck media account was handled by Zenith.

MEC Romania differentiated itself from the rest of the agencies with its integrated communication agency, planning and continuous optimization for the campaigns it proposed. Moreover, both the innovative ideas and qualitative and quantitative studies behind the strategy favored them compared to the other competing agencies

Agnes Szuts,

Marketing Manager Storck.

We are happy to bring, in the start of this year, a client with renown brands and sweet taste such as Storck. Customized and out of the box solutions we proposed helped us create a win-win relationship with our new client Storck

Bogdan Prajisteanu,

CEO MEC Romania.

Storck’s main objective in 2013 is to increase sales and visibility among chocolate consumer, focusing also on the emotional attribute of Merci product. The chocolate offered to someone represents passing over an emotion beyond words, speaks for a person when he/she wants to show gratitude.

Also, MEC Romania, an integrated media agency, will implement, during the year, a series of special projects distributed via a new mix of media channels, in order to offer a new experience to the target and increase brand’s notoriety.

Storck is present in Romania since 1992, with a range of products that include Toffifee and Merci. Storcj is a family business with German tradition, founded in 1903.

MEC Romania is one of the biggest integrated media agencies in Romania, with a portfolio that includes clients such as Asirom, BCR, Beiersdorf, Baneasa Shopping City, Colgate – Palmolive, Danone, Euromaster, Ivatherm, Michelin, Strauss, Transilvania Film and Visa.