Romanian Saatchi & Saatchi to develop POSMs for Ursus’ summer national campaign

Romanian Saatchi & Saatchi won a pitch organized by Ursus Breweries in the beginning of the current month and will manage the POSM development for traditional and modern trade dedicated to Ursus campain scheduled to take place this summer.

The campaign, running on the platform “Ursus Evening”, aims to actively support, this year, the gathering of friends and their going out activities.

With this win, Saatchi & Saatchi Romania marks the start of its collaboration with one of the biggest beer producers in Romania.

Ursus summer campaign is among the most important campaigns for us and we are happy to have close a valuable partner, together with which we will continue to develop Ursus, the most loved brand in the premium segment

Cristina David,

Trade Marketing Category Manager

Ursus Breweries Romania

It is a pleasure to work with Ursus team. Winning the Ursus pitch make us believe that our efforts and the quality of our work are appreciated to their full value

Radu Luca,

Managing Director – Saatchi & Saatchi Romania