Author: Cristina Blanaru
Barney Cokeliss takes Leica on an evocative nocturnal journey in “Like the Night”
Sometimes thrilling, sometimes dangerous, some of the greatest moments happen at night. In “Like the Night,” award-winning director Barney Cokeliss brings all that after dusk has to offer to life […]
Grapefruit – 20 years of digital on the Romanian market
Grapefruit is a Romanian independent agency that started its journey on Romanian market 20 years ago. From the initial approach, offering branding services, the agency decided to go towards another […]
Mazda puts cars to bed in a new campaign in Canada
Mazda is launching a new national campaign just in time for sweater weather. The multi-media campaign features various luxury vehicles unfit for Canadian winters being put to bed under car […]
BT launched its biggest brand campaign in 20 years, ‘Beyond Limits’
BT launched its biggest brand campaign in 20 years ‘Beyond Limits’ reveals the company’s ambition to help families and communities across the UK, and companies in Britain and around the […]
New Renault Kadjar 4×4 presents: The Wild Store, in collaboration with Amazon. Signed by Publicis Italy.
Renault launches New KADJAR in its 4×4 version, a SUV that pledges exciting offroad performances. But, how to demonstrate this to an always connected target that does everything from the […]
OTP Bank Romania launched the first Thanks Bank in Romania
At its 15th anniversary on the local market, OTP Bank România launched the Thanks Bank, one of the largest digital initiatives dedicated to gratitude. The project aims to increase the gratitude […]
Uber and LinkedIn enter Interbrand’s 2019 Best Global Brands Report, Facebook out of top 10, Apple, Google, Amazon keep the podium
Uber and LinkedIn joined the ranks of the world’s most valuable brands as they made their debut in the 2019 Interbrand Best Global Brands Report. But 20th edition of the Best […]
KPMG Legal Romania makes a strategic move in Technology, IP and Privacy advisory by absorbing the law firm Fernbach & Partners
KPMG Legal Romania, a member of the KPMG Global Legal Services (GLS) Network, and Fernbach & Partners, a Romanian law firm dedicated to technology, digital media, IP and privacy, have […]
BDO and WARC report: Global MarTech market hits $121.5BN
The global marketing technology market is now valued at an estimated $121.5 billion, representing a year-on-year increase of 22%, finds international accountancy and business advisory firm BDO, and WARC, the […]
Nordea reveals results of Cavai Chatbot advertising campaign with 4.4% conversion rate
Nordea, the largest financial services group in the Nordic region and one of the biggest banks in Europe, released the case study results of their conversational advertising campaign using leading […]