Author: Cristina Blanaru
UiPath raises $568M series D funding round
The leading robotic process automation (RPA) software company, UiPath, is blazing a path to an “automation first” era, closing its Series D investment round raising $568 million at a post-money valuation of […]
Sea-Watch stages powerful campaign for Sea Rescue, #lifeboatexperiment
At least 6 people still die every day fleeing across the Mediterranean. In 2018 alone, at least 2,277 people attempting to cross the sea were unable to reach dry land. […]
Cannes Lions introduces new Creative Brand of the Year award to celebrate creative teams driving brand performance
Cannes Lions has introduced Creative Brand of the Year, a new Special Award to celebrate brands that successfully use creativity as a lever to drive their business forward. The Award […]
Carlsberg turns real Youtube reviews into radio ads
YouTube is filled with tons of beer reviews: videos made by beer-enthusiasts from all over the world tasting beers and sharing their honest findings. The reviews are often recorded from […]
FCB Inferno and the Home Office launch new ground-up #knifefree activations
FCB Inferno has launched the latest phase of the Home Office’s #knifefree campaign which seeks to steer vulnerable young people away from the dangers of knife carrying. The campaign, which […]
Matt Sheppard (Impact): Cookies. It’s been sweet but it’s time to say goodbye!
Matt Sheppard, Customer Success Manager EMEA Impact, has worked in the performance marketing industry for over seven years and has held senior roles at cashback giant Quidco as well as Navigate […]
O Escritório signs the new SL Benfica campaign targeting families
Football is a male-dominated culture. And where there’s too much testosterone, there’s often a lack of tolerance and diversity, creating an uncomfortable environment for families that love the game but […]
Diana Oprea to represent Romania at Roger Hatchuel Academy 2019
Diana Oprea, student at SNSPA, in the class of cf. prof. dr. Cristina Leovaridis, wins the local Roger Hatchuel competition, following the briefing and the training provided by The Alternative […]
NYF’s Global Awards 2019 – open for entries
The 2019 Awards competition is open for entries. The Global Awards, now in its 25th year, celebrates the best work in Healthcare & Wellness and Pharma (Rx) Advertising. This year, NYF’s […]
WARC’s Global Advertising Trends: Podcast ad market could reach $1.6bn by 2022 as Spotify moves to take lion’s share
WARC has found that podcasts could account for 4.5% of global audio advertising spend in 2022, or $1.6bn. This is almost double the $885m in expected investment this year, equal […]