Author: Cristina Blanaru
comScore’s “Global Digital Future in Focus” – a snapshot of international multi-platform consumption
comScore published its 2018 international digital overview, “Global Digital Future in Focus”, which provides a snapshot of desktop, smartphone and tablet usage around the globe, examining how audiences and content […]
Red Cross introduces “Enter the room”, AR experience that puts viewers at the heart of war
Red Cross launched a new app, “Enter the room”, which invites viewers to discover and experience on their own, via Augmented Reality, the story of a little girl living through […]
ROTHCO highlights the gender Page Gap for International Women’s Day
In recognition of International Women’s Day, creative agency ROTHCO have launched a special campaign to help shine a light on pay inequality and the silence which is fueling it – […]
Raben Logistics appointed Golin to handle its communication in Romania
Golin has been appointed the local PR agency of Raben Group, one of the largest European transport & logistics operators, after winning the pitch organized by the company. Thus, starting […]
Serviceplan and The One Show support Talent with ‘The Young Ones’
Serviceplan and The One Show support up-and-coming Talent with ‘The Young Ones’: a competition offering young creatives the chance to win a One Show Pencil and have their work exhibited […]
French Best Brands: Amazon, Google, Samsung and Michelin – winners of the 1st edition
On 5th of March took place the inaugural French edition of Best Brands, an event to be held annually and which singles out the most successful brands from several different […]
Canadian Paralympic Committee invites Canadians to be broadcasters for the Paralympic Winter Games
The Canadian Paralympic Committee (CPC) launches innovative digital strategy by giving Canadians the opportunity to become its broadcast partner for 10 days in March to share the extraordinary achievements of […]
Impact Radius’ new Dynamic Payouts, to help marketers to pay for value in influencer marketing campaigns
Impact Radius, a natively-integrated suite of products for performance partnership marketing, ad fraud detection, media attribution and analytics, announced a key update to its Partner Manager Suite called Dynamic Payouts. […]
Starcom appoints Amy Kean as Head of Strategic Innovation, Starcom Global Clients
Amy Kean has been appointed as Head of Strategic Innovation, Starcom Global Clients. Amy will report into Jodie Stranger, UK Group Chief Executive and President of Global Network Clients, EMEA. […]
Dark Energy, DigitasLBi and Cookie Studio create a series of spots to immerse consumers into the Pringles flavors
Pringles have launched a series of animated films that transport us to new worlds with their classic potato chip flavours. Dark Energy, DigitasLBi and Cookie Studio created the quirky spots […]