Author: Cristina Blanaru
IAB’s AdEx: Online advertising, up 13.4% to €18.6BN for H1 2016
IAB Europe, in collaboration with IHS Markit, has released AdEx Benchmark H1 2016 study, with data revealing that online advertising went up 13.4% to €18.6bn for the first half of 2016, […]
Ravers experience the ultimate zero gravity bass drop with Desperados
We are Pi and Desperados have teamed up with Mike Cervello and Wave Studios Amsterdam to mastermind the ultimate sonic gravity experience. Lucky festival-goers took to the skies in a […]
Midas Awards for Financial Advertising announced 2016 Shortlist
The Midas Awards for the World’s Best Financial Advertising has announced the shortlist for the 2016 competition. The Midas Awards recognizes excellence in financial marketing and advertising from entries around the […]
Grey Canada won’t allow poverty to hide during the holiday season, signs the new Salvation Army campaign
The Salvation Army and Grey Canada have launched a new holiday campaign to drive donations and bring awareness to the issue of hidden poverty just ahead of the holiday season. […]
Audi and Zulu show Canadians what a real projection of greatness looks like
With an impressive mix of performance, style and innovation, the all-new Audi Q7 is a great expression of the brand mantra, Vorsprung durch Technik (Advancement through Technology). And anyone who […]
RTB House reaches Singapore
RTB House, tech company specializing in sophisticated retargeting scenarios with operations worldwide, has entered Singapore – company’s first subsidiary and fifth market in APAC region (following Indonesia, Malaysia, Thailand and […]
Lidl Ireland and Chemistry launched Christmas ‘Homecoming’ Campaign
Chemistry created Lidl Ireland’s fully integrated campaign focusing on the people, not presents, as the most important element of Christmas. The 2016 Christmas campaign centres on ‘Homecoming’, a heart-warming TVC that reminds that […]
Romanian vlogs, ranked by Screen Native
Romanian Screen Native ranked the top 100 Romanian vlogs, a segment with 6M views and close to 20,000 new subscribers every week on the 100 top YouTube channels that make […]
Teo Migdalovici spoke about creativity and advertising, presenting at Golden Drum
Teo Migdalovici is an international public speaker and trainer and has attended, over the past 18 years, major international events related to the marketing and communication industry, with remarkable results. […]
Make the World Sparkle, from Tiffany&Co before holidays and celebrating brand’s 130 years
In time for the holidays and celebrating Tiffany & Co.’s 130th anniversary, the brand is launching a fully integrated, global campaign titled ‘Make the World Sparkle,’ which looks to inspire […]