Author: Cristina Blanaru
Ad Execs on the Campaign Trail…Storytelling, Social Media and Negative Advertising: the Creative Process of Political Advertising
With the 2016 US presidential debates in full swing and only 29 days until the election, the media is saturated with the presidential candidates pitching their own political brand. Candidates’ […]
23rd Golden Drum: 1215 entries from 26 countries
23rd Golden Drum International Festival of Creativity, which will take place from 18 until 21 October 2016 in Ljubljana, Slovenia, has received 1047 entries from 26 countries in its competition. […]
TeComm: Marketing strategy – a main factor to the success or fail of an online business
The sales of an online store depend mainly on the efficiency of the marketing campaigns it runs. A well thought promo campaign generates traffic and optimizes user’s experience in e-store […]
Ingenico on mCommerce trends
Ingenico released recently an infographic related to the global mCommerce trends. According to the infographic, the global mCommerce is estimated to reach to over $1 trillion in 2019. Ingenico’s data […]
Hinge unveils revamped app with The Dating Apocalypse
Hinge has unveiled its new dating app with The Dating Apocalypse, an animated campaign created by the Studio. The New York based digital production company has helped Hinge reveal some […]
MullenLowe Romania launched a new campaign for Zizin
MullenLowe Romania and Zizin launched a new campaign to offer Romanians a remedy for the nostalgia after holidays. The new campaign – “The holiday is over, Zizin is sending you […]
Indian delegates steal the show at the 4th Edition of FastTrack
Initiated by the Asian Federation of Advertising Associations (AFAA) to develop and supercharge young talents of the communication and marketing industries. Media & Account Planners & Marketing Managers from Madison […]
D&AD unveiled this year’s annual
In his year as president Andy Sandoz has imparted many valuable lessons. His future-facing attitude has often set him apart from the crowd and his love of the weird and […]
GPeC 2016 includes an all-day event with Bryan Eisenberg
GPeC Summit, scheduled to take place on November 16-17, will include a full-day event dedicated to the guest speaker Bryan Eisenberg, a real authority in international Online Marketing and E-Commerce. The […]
Elena Markos: In an uber-fast changing business environment, brands risk to be left behind if they don’t future-proof themselves
Elena Markos, Business Development Manager – UK, IRL & CEE WGSN, is a well-rounded senior consultant and has 16 years experience in different markets and regions, with constant performance in sales. At WGSN, her […]