Author: Cristina Blanaru
Daniel Surmacz, RTB House: The numbers behind mobile ads that actually work. Mobile usage across the globe – still on the rise
Smartphones and tablets are no longer dedicated to social communication. They represent the fastest growing medium to access a global marketplace and shop products online. Marketers are becoming more and […]
MSLGroup handles PR for Golden Drum for the second year in a row
Following last year’s successful collaboration, MSLGroup became the exclusive PR partner of international ad festival Golden Drum, which will hold its 23rd edition on October 18-21, in Ljubljana. Golden Drum and […]
Nokian Tyres to work with McCann PR for communication and PR in Romania
Nokian Tyres, tyre producer, started working at global level with agencies part of McCann Worldgroup. Starting August, McCann PR Romania will be responsible for communication and PR activities for the […]
McCann Montevideo launched I CANN, eau de creativite
As brands evolve from storytelling to story-making, McCann Montevideo celebrated its 70th anniversary by creating a product that symbolizes its commitment to creativity. The agency has created its own, limited-edition […]
TeCOMM: mCommerce in 2016 – significant increases for the online stores
Online sales via mobile apps increased significantly during the last couple of years, as a shopify.com study shows. From the total electronic sales, 50.3% come from mobile gadgets, which confirms […]
#spiritliber or how Pepsi turned a concert in Romania in a seaside trip
End of July, Pepsi and Romanian group Vama challenged the crowd present to musicians’ concert to experience in the most authentic manner the definition of a free spirit (#spiritliber) after […]
Romanian news agency signs with MediaTrust for integrated media monitoring
Romanian news agency News.ro and the monitoring media agency mediaTRUST recently signed a partnership through which the 2 institutions will work together to offer their subscribers integrated services. Through […]
The Talent Business expands in Singapore
Juhi Bimbhet joins The Talent Business’ Singapore office. She will be responsible for driving a significant expansion in The Talent Business’ ability to deliver the world’s best creative leaders and […]
2017 AME Awards for the World’s Best Advertising & Marketing Effectiveness is Open for Entries
The AME Awards competition is now accepting entries for the 2017 competition. World-wide since 1994, the AME Awards has honored campaigns world-wide that successfully demonstrate groundbreaking solutions to challenging marketing problems. The […]
Golin defines new structure of leadership
Interpublic Group agency Golin announced plans to move from traditional management by a single CEO in Fred Cook to a CEO team made up of Jonathan Hughes, Matt Neale and […]