Author: Cristina Blanaru
Romanian Valentine’s symbol, selected by Romanians in a campaign signed by CohnandJansen JWT
Romanians have their own version of Valentine’s Day, called Dragobete and such a celebration had to have its own symbol, therefor CohnandJansen JWT and Petrom challenged Romanians, during their newest campaign, to select […]
Romanian Rogalski Damaschin PR communicates for Chic Ville
Starting this year, Romanian Rogalski Damaschin Public Relations communicates for home deco stores Chic Ville and will coordinate the relation with mass media and offer consultancy for brand’s communication strategies in […]
Cannes Lions: Jury presidents for 2016 edition of the festival – announced
Cannes Lions announced its 2016 jury presidents, with Philip Thomas, CEO Lions Festivals, stating: It’s not easy to win a Lion. On average our juries will award just 3% of more […]
Christophe Guille, appointed General Manager Central Europe and Greater Balkans at PepsiCo
PepsiCo appointed Christophe Guille on the position of General Manager PepsiCo in Central Europe and Greater Balkans, which were brought together in a single business unit. Previous to this appointment, […]
The digital mailman – the first campaign exclusively digital from Romanian Postal Services
Romanian Postal Services (Romanian Post) finalized the first communication campaign running exclusively in digital, with help from atelieru.ro and which took place in the same time with a make-over for Post’s website and […]
MullenLowe Romania won the creative pitch for Farmec account
MullenLowe Romania is the new creative agency for Farmec, after winning a pitch organized in the end of last year. The communication for cosmetic products is a continuous challenge: the players […]
RTB House – European Tech Meets Latin America
Ad tech company RTB House expands to Latin America, bringing the success of European online display advertising to LATAM markets. The company specializes in sophisticated retargeting scenarios and operates worldwide. […]
Madalina Marica (Brand Communication Director Leo Burnett Romania) on “Tadaaam” campaign
Madalina Marica, Brand Communication Director Leo Burnett Romania, explained, in the editorial below, the mechanisms and strategies used by her agency in making “Tadaaam” campaign for Telekom Romania. Returning to […]
UPDATED: New press agency to launch in Romania: News.ro
(adds info on a partnership closed by the agency with a photo agency for hi quality images to be used in News.ro’s materials) A new press agency, News.ro, launches in Romania and will […]
Lidl Romania – support for students and international prizes
Lidl Romania ran a campaign aimed to support the students from different Romanian University towns during their exams period, offering them a special products kit – including fruits, vitamins and […]