Author: Cristina Blanaru
Eurobest – Behind the scenes with Mircea Pascu (Geometry Bucharest)
Mircea Pascu, the leader of Geometry Bucharest, one of the rising stars of Eastern European creativity, served recently as juror for the PR category in Eurobest. Explore his opinions on […]
Rage uncensored over internet, now with a dedicated app
Two Romanians, Mihai Pocorschi and Bogdan Savonea, and a TechCrunch journalist, Jonathan Shieber, launched an app – Rage Now – that allows internet users to vent their rage uncensored, as PlayTech.ro and Start-up.ro […]
FCB Bucharest bets on a different Santa for Baneasa Shopping City
FCB Bucharest won a creative pitch regarding the winter holidays communication campaign for Romanian commercial center Baneasa Shopping City. Under the umbrella of center’s new positioning, The City of Good Life, the […]
[UPDATED] Advertising for drugs, forbidden on Romanian radio and TV. Ad industry reacts
[adds the position expressed by IAA Romania on this matter] Romanian Senate gave a positive vote, on Monday, on a law project that sees forbidden the explicit radio and TV advertising for […]
25th Red Apple announced its winners
The 25th edition of Red Apple took place in Moscow on December 10-11 and brought together representatives of advertising industry, journalism, design and IT talked about major trends of development of […]
A perspective on judging. Michael O’Rourke, President New York Festivals
Michael O’Rourke explained his perspective over the judging taking place at New York Festivals World’s Best Advertising and gave a short glimpse on how the Executive Jury is selected every year, […]
Adecco appointed Rogalski Damaschin to handle its communication in Romania
Starting November, Rogalski Damaschin Public Relations is handling communication in Romania for Adecco, international and local leader on the HR management market. The agency provides services like strategic consultancy, management of the relationship with […]
ZO: Global mobile advertising spending to overtake desktop in 2018
In 2018, mobile advertising will overtake desktop and account for 50.2% of all internet advertising, according to ZenithOptimedia (ZO)’s new “Advertising Expenditure Forecasts”. Mobile advertising will total $114BN in 2018, […]
McCann Bucharest puts “Milk before everyting” for Albalact
McCann Bucharest is the communication agency for the Romanian traditional brand Albalact from Albalact Romania, leader on Romanian dairies market and company with 40 years of tradition within the industry/ The […]
Fred & Farid Paris launched “Hectic” for Societe Generale
As life gets very busy with work and family, nowadays people’s schedules have become increasingly hectic and that is why the French Societe Generale turned towards innovation and gives attention to its customer’s […]