Author: Cristina Blanaru
Ogilvy Paris appoints Benjamin Bregeault as Creative Director
Ogilvy Paris appointed Benjamin Bregeault as its new Creative Director, with the mission to continue to accelerate the agency’s transformation, launched under the presidency of Matthieu Elkaim and Emmanuel Ferry. […]
Alira Grand Vins launches the Aliman winery, an investment of more than €5M
The Romanian company Alira Grand Vins announces the opening of the Aliman winery in Constanța county, an investment of more than €5M, equipped with a state-of-the-art processing line and renewable […]
Jorg Riommi, the latest creative to join the Golden Drum Hall of Fame
Jorg Riommi, Chief Creative Officer, Publicis Groupe Central and Eastern Europe, is the newest member of the Golden Drum Hall of Fame, a selected group of visionaries and dreamers who […]
Ogilvy Paris appointed Delphine Mazeau as its Director of Communications
Ogilvy Paris announced the arrival of Delphine Mazeau as its Director of Communications. Alongside the management team, led by Matthieu Elkaim and Emmanuel Ferry, presidents of Ogilvy Paris, Delphine Mazeau […]
IAB Europe AdEx 2021: Double-digit digital advertising growth across all markets
IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, unveiled digital advertising grew 30.5% in 2021 to €92bn. This exponential growth shows that the digital […]
TPS Engage, international campaign for Kayne West, Gap & Balenciaga – 8 countries, 11 cities
TPS Engage launched, last weekend, the campaign Gap Yeezy Engineered by Balenciaga, the new collection from Kanye West (Ye), via digital screens in 8 countries and 11 cities, including Bucharest. […]
Yobota announces partnership with BNPL startup Tranch, following funding round
Yobota has announced its partnership with Tranch, a buy now, pay later (BNPL) startup platform on a mission to deliver more flexible payments to fast-growing businesses. Founded in 2016, London-based […]
Cloudfactory and The Dutch Salvation Army ReShare – inspired by Balenciaga – create a collection of truly destroyed shoes from people living on the streets
Luxury fashion house Balenciaga recently launched its Paris Sneaker collection, which featured 100 pairs of limited-edition ‘fully destroyed’ sneakers that cost $1,850. The release of these sneakers – the less-destroyed, […]
Romania: Golin to handle PR and SoMe services for Edenred, leader of the local fringe benefits market
Golin Romania became, this spring, Edenred‘s partner for PR and social media services and will manage the communication of the corporate, brand and CSR activities carried out by the company, […]
Polish Less Mess and Mamapool launched “Crushed by Clutter” campaign
Polish self-storage company Less Mess launches ‘Crushed by Clutter’, its first major brand campaign to create awareness of Less Mess and highlight the need for self-storage. The outdoor campaign was […]