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Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Cresta Awards 2026: Independent agency Try takes both Grand Prix for IKEA

Interbrand Appoints Estelle Wackermann as Managing Partner, based in London

Mediascope received the Brand Experience Award at French Tech Bucharest

Author: Cristina Blanaru

Intesa SanPaolo opened a branch and has a Waterstone at Expo 2015 Milano

    Intesa Sanpaolo, official global partner Expo 2015 Milano, will run in its own Expo 2015 pavilion, entitled “Waterstone”, 250 social events and 80 cultural events where 30.000 guests and 400 companies […]

May 8, 2015July 13, 2015 Cristina Blanaru Business, Marketing

Nielsen – McCann PR study on agencies’ and clients’ views over content marketing in Romania

Nielsen and McCann PR Romania released recently an info-graphic including the findings of a study related to what content marketing means for Romanian clients and agencies. As content marketing has another work definition […]

May 8, 2015July 13, 2015 Cristina Blanaru Marketing, PR, Studies

 Danone changes yogurt’s packaging on Romanian market

  Danone Romania changes the packaging for half of its yogurts portfolio, launching a new yogurt glass based on the idea of “Keep It Simple & Safe” (KISS). The new packaging will […]

May 8, 2015July 13, 2015 Cristina Blanaru Ads, Branding, Business, Creativity

Vincon Romania and Propaganda make “The Map of Good People” in Romania

Between March 15 and June 15, Romanian wine producer Vincon offers to Romanians the option to create a country map with the people they appreciate, as part of a campaign […]

May 7, 2015July 13, 2015 Cristina Blanaru Ads, Creativity

Competence Call Center, designated Superbrand 2015/201

Competence Call Center was awarded the Business Superbrand 2015/2016 title, as a recognition of the brand from Superbrands. Superbrands International is the biggest worldwide organization which evaluates and awards brands […]

May 7, 2015July 13, 2015 Cristina Blanaru Business, Marketing

Brandtailors created the new design for a Fabryo-Atlas Paints brand

Brandtailors finalized the brand design for Rost products (Fabryo-Atlas Paints), introducing a new visual identity and a refresh for  packaging and communication graphic. This is the 3rd project Brandtailors develops for Fabryo-Atlas […]

May 7, 2015 Cristina Blanaru Branding

Dove Men+Care launched “Real Strength” campaign on Romanian market

Dove Men+Care launched on Romanian market the “Real Strength” campaign, a campaign about the real power of the modern men made by Unilever together with Kubis Interactive, Image PR and Mindshare […]

May 7, 2015July 13, 2015 Cristina Blanaru Ads, Creativity

Cristian Kit Paul, Honorary Life Member of HIII 

Hiii International Institute of Ideas, the organizer of Hiii Brand—the most important design competition in China—has invited Brandient Founding Partner and Creative Director Cristian Kit Paul to be an Honorary […]

May 7, 2015July 13, 2015 Cristina Blanaru Branding, People

Polle de Maagt, the guy who knows to make happiness viral, to speak at ICEEfest 2015

Polle de Maagt, the man behind one of the most successful and awarded campaigns for an airline, joins the line-up of speakers at ICEEfest 2015. Five years ago, just 2 months […]

May 7, 2015July 13, 2015 Cristina Blanaru Creativity, Festivals & Awards

LIA becomes the first festival to introduce “Verbal Identity” category

London International Awards (LIA) has announced the addition of the ‘Verbal Identity’ category to their 2015 Design competition. The introduction of the category is a reaction from LIA to the […]

May 7, 2015July 13, 2015 Cristina Blanaru Ads, Creativity

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