Dove Men+Care launched on Romanian market the “Real Strength” campaign, a campaign about the real power of the modern men made by Unilever together with Kubis Interactive, Image PR and Mindshare Romania.
The campaigns is showing how masculinity is seen in present, bringing into the spotlight the care modern men has for those around him.
The TVC presents moments in every man’s life in which care and attention towards others and himself makes him stronger.
We created “Real Strength Moments” campaign to talk about the actual perception of masculinity. In the center of the modern concept of masculinity is the strength of character. Qualities like integrity, honesty and the way men take care of themselves are defining for today’s perception of men over masculinity – versus physical strength or power of influence and domination which were appreciated more by previous generations. Today, more and more men earn the respect also because they are more open in accepting their protective side and admit those experiences bring them satisfaction and make them stronger
Brand Building Director Home & Personal Care Unilever South Central Europe.
The communication campaign is an integrated one, with the TVC supported through consistent communication in social media (Facebook), PR and in-store promo activities.
- Media: Mindshare Romania – Clara Berindean, Maria Bucur
- Digital: Kubis Interactive – Cezara Bata, Talida Cristea, Eugen Suman
- PR: IMAGE PR – Andra Gherasim, Ana-Maria Leoca
- Unilever – Alma Dinu, Andreea Boeru, Mirela Banioti, Adelina Marinescu