Author: Cristina Blanaru
Advertising spending in Denmark – up 1.4% in 2014, to Kr.12.7BN
After several years of decline in ad sales, Danish ad market posted a modest increase of 1.4% last year, according to an advertising expenditure survey published recently by Danske Medier. […]
Partnership ICEEfest – UBER to transport for free the participants to the festival
UBER and ICEEfest organizers closed a partnership that sees the participants to the festival benefiting of discounts and promotions during the two days of festival, on June 11-12. For the […]
IAB Romania invites local industry to enter its achievements to MIXX Awards 2015
IAB MIXX Awards, prestigious annual digital advertising competition, recognizes and awards the most creative and impactful campaigns and projects in Romanian online, encouraging innovation in building and communicating brands in […]
Post-TeComm: e-commerce will be a mandatory component of any commerce in 5 years
The conclusion of TeComm Bucharest, event organized on May 7-8, was is that e-commerce will be a mandatory component of any commerce type in the next 5 years. The event, that lasted […]
Journalists and content producers from important international publications to come to #ICEEfest
The Huffington Post, The New York Times, Le Figaro, El Pais and VICE are just a few journalism and publishing giants to be represented at ICEEfest 2015, the biggest festival in […]
Constantine Kamaras: New journalism must rely on accuracy and high editorial standards; when it comes to building a solid editorial business, clickbaiting is futile – and wrong
Constantine Kamaras, Chairman of the Board IAB Europe and Vice Chairman 24 Media Greece, thinks that many things have changed during the last few years when it comes of new […]
JCDecaux gets personal with Marketing Directors, in a campaignn signed by BBDO Belgium
JCDecaux decided to do something different as part of a campaign seeking to convince leading marketing directors to show up for a business presentation. Instead if mailing an invitation to come to their […]
SATI study: Romanians lost their interest in news, got hooked on clothes and fashion
Romanians lost their interest in news, auto and sport info, but acquired an increase appetite when it comes of fashion / clothes, as their daily internet usage showed, according to […]
PayPal and Braintree add Athens to BattleHack’s locations list
PayPal and Braintree added a new location on BattleHack 2015’s map, Athens, a regional stop for the competition that will hold its final confrontation in California and has as stake the […]
Last stage of BRAT’s auction to select the mobility study provider for OOH Audience Study
Romanian Bureau for Transmedia Audit (BRAT) prepares the last stage of the auction which aims to designate the providers of the mobility study part of OOH Audience Study (SAO). The […]