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The first edition of the Women in Marketing CEE Awards celebrated performance in marketing

Grapefruit and UNTOLD – from record to record or how to sell 40,000 passes for the next edition in just a day

Cresta Awards reveals its 2026 “Of The Year” winners

Animax opens a new store in Chitila Retail Park

Romanian Creative Week X Bucharest 2026 opens the conversation about the future of the creative industries and art journalism, and explores the present through dance and cinema

ITA Airways reframes its brand positioning with global “Simply Italian” platform and Sharon Stone

BBDO, back on Romanian market, now with The Group

pDOOH Isn’t Digital Programmatic. WOO’s Global Study Shows Why — and the Numbers Are Striking.

Ulrik Rasmussen joins Mediascope’s agency Board

Cresta Awards 2026: Independent agency Try takes both Grand Prix for IKEA

Author: Cristina Blanaru

3rd edition of WIAD in Romania, organized by Grapefruit on February 15th

The 3rd edition of World Information Architecture Day (WIAD), the only event in Romania targeting the specialists in information architecture, is scheduled to take place on February 15th, in Bucharest. […]

January 30, 2014April 7, 2014 Cristina Blanaru Digital & Media

5 years on Romanian market for digital agency Interactions

Romanian digital agency Interactions celebrates 5 years since it started its activity on Romanian digital communication market, after Adrian Alexandrescu decided to start his own agency and quit the agency […]

January 30, 2014January 30, 2014 Cristina Blanaru Digital & Media

Saatchi & Saatchi Hong Kong made an Instant Newspaper Recycler

The amount of wrapping paper used in Hong Kong during Chinese New Year results in the felling of approximately 1,600 trees and the burning of 170,000 litres of petrol. The height […]

January 30, 2014April 7, 2014 Cristina Blanaru Ads, Creativity, CSR

Saatchi & Saatchi Fallon Tokyo created “Wink & Smile” for Godiva, using facial recognition tech

Before the clicking and tapping of social media messaging, perhaps the oldest and most personal way people communicated was through the expression on one’s face while standing in front of […]

January 30, 2014April 7, 2014 Cristina Blanaru Ads, Creativity

Mila Kunis to make history with Jim Beam

Jim Beam starts selected Mila Kunis to be the face of the brand in company’s first global campaign. Mila Kunis joins Jim Beam family as a global partner and spokesperson […]

January 29, 2014April 7, 2014 Cristina Blanaru Ads, Creativity

GfK and Twitter partnered to introduce GfK Twitter TV Ratings in Germany, Austria and Netherlands

GfK and Twitter partnered to introduce GfK Twitter TV Ratings in Germany, Austria and Netherlands, with the new service to provide insights into the frequency and reach of messages from Twitter […]

January 29, 2014April 7, 2014 Cristina Blanaru Consumption Habits, Digital & Media, Marketing, Social Media

Analysis: Volksbank, Romanian Commercial Bank and Bancpost – the banks with highest advertising volumes in 2013

Volksbank, Romanian Commercial Bank and Bancpost are the banking institution with the highest volumes invested in advertising in 2013, according to an analysis made by MediaTrust. During 2013, Volksbank ranked […]

January 29, 2014April 7, 2014 Cristina Blanaru Creativity, Marketing, Studies

Ionut Coldea is the new General Manager at Euromedia Group Romania

Ionut Coldea is he new General Manager of Euromedia Group SA Romania, taking over the position formerly occupied by Bogdan Vasile, that gave up his mandate in November 2010, announces […]

January 28, 2014April 7, 2014 Cristina Blanaru Business, OOH / DOOH

GolinHarris handles communication for Salesianer Miettex in Romania

GolinHarris is handling corporate communication in Romania for Salesianer Miettex, company with 100 years of history, specialized in renting, washing and managing textile products. GolinHarris’ corporate division is handling a […]

January 28, 2014April 7, 2014 Cristina Blanaru Business, PR

RTB House launched its operations in UK and Ireland

RTB House – an international technology agency developing its in-house tools for buying ads in Real-Time Bidding (RTB) – continued its overseas expansion by launching its operations in UK and […]

January 27, 2014 Cristina Blanaru Business, Digital & Media

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