Author: Cristina Blanaru
Cavai announces partnership with Orage Publishing as the content provider seeks to leverage the ground-breaking conversational ad format, Cavai Bubble
Cavai, the leader in conversational advertising cloud technology, today announces a new partnership with leading content provider, Orage Publishing. With more than 100 sites spanning technology, gaming, music, sports, home […]
European eCommerce revenue to hit $465B in 2021, up 30% Amid Pandemic
The COVID-19-led boom in online sales has caused an impressive growth of the European eCommerce market, both in terms of revenue and the number of users. According to data presented […]
Adverty enters into exclusive partnership with Dutch hyper-casual publisher Lucky Kat Studios
Leading in-game advertising specialist Adverty AB (publ) today announces a strategic, exclusive partnership with Lucky Kat Studios, which will enable the Dutch hyper-casual publisher to offer Adverty’s seamless In-Play™ and […]
Barilla – new brand positioning and global campaign by Publicis
Barilla repositions itself on a global level with a new Global Brand Campaign signed by Publicis Italy, which puts emotions back at the core of its communication and marks a […]
Dali calls for research into natural intelligence to fight against neurodegenerative diseases
The Queen Sofia Foundation (Fundación Reina Sofía) introduces a new campaign executed by ad agency Señora Rushmore. It features a video that serves as a call to raise awareness and […]
E-commerce Boom Amidst Pandemic Reveals Shortcomings of Local Payment Methods in Emerging Economies
One year into the COVID-19 pandemic saw a tremendous expansion of cross-border e-commerce as consumers continue toseek products and brands unavailable in their home country. The virus outbreak played a […]
CarlNann – new identity after breaking from FCB Network
After the management buyout of Michael CARL (CFO) and Christoph NANN (CCO) at FCB Hamburg in June 2018, the cancellation of the agency name FCB Hamburg, which had continued to […]
Romania: Oxygen adds Farmec to its portfolio
Full-service agency Oxygen extends its client portfolio and adds Farmec, the largest cosmetics manufacturer with 100% Romanian capital. Oxygen was chosen Farmec’s corporate and brand communication agency following a complex […]
Romanian concept bookshop Carturesti, innovative campaign to promote reading
Romanian concept bookshop Carturesti and Veranda Mall launched a campaign to promote reading through a special activation that makes mall’s parking space to get a personality by association with classical […]
2Performant: Raluca Negrea appointed Country Manager Romania & Bulgaria
2Performant announced Raluca Negrea took over as Country Manager Romania and Bulgaria while Constantin Stanciu became Growth Manager. Those appointments reflect the organization of the company in 2 Business Units: […]