Author: Cristina Blanaru
Farmec invested Euro 1M in developing Gerovital H3 Evolution Perfect Look, booked Catrinel Menghia as brand ambassador
Farmec, the biggest Romanian cosmetics producer, officially launched its top anti-wrinkle range and maintains leadership of the segment with Gerovital brand. After good sales in 2020, the company expects the […]
Rémy Martin unveiled a ‘sweet art’ masterpiece for Lunar Year
Lunar New Year is the most popular holiday in Asia – it is also a major event in the United States as it is celebrated by more than 16 million […]
Conran Design Group Launches Branding For Newly Merged Mylan and Upjohn Company, Viatris
Design and messaging confidently balance both the large scale and intimate focus of healthcare company’s new human-centered mission In one of the biggest pharmaceutical deals of the year, Mylan and […]
Jorg Riommi, Chief Creative Officer Central Eastern Europe & Romania, Publicis Groupe, jury member at the D&AD Awards 2021
Jorg Riommi, Chief Creative Officer Central Eastern Europe & Romania, Publicis Groupe, was selected as a jury member for D&AD Awards 2021, one of the most prestigious competitions in the […]
New York Festivals Advertising Awards 2021 Executive Jury confirms 25 members: Ralf Heuel is Jury President
New York Festivals® Advertising Awards announced the 25-member 2021 NYF Executive Jury of international award-winning creative leaders to judge entries submitted into New York Festivals Advertising Awards. Executive Jury President, […]
Romania: PR & Communication Summit to assess sector’s priorities in 2021
After a year of adaptation, resilience and reinvention, PR industry entered a year during which it will establish its priorities and reinvent strategies. PR & Communication Summit, the biggest Romanian […]
Marketing technology agency Byte merges with Dept to accelerate global growth
Byte, the marketing technology (martech) agency of choice for fast-growing digital platform brands, has today announced that it has joined international digital agency Dept. Together, both agencies will strengthen end-to-end digital […]
Admix signs two ad industry legends to strengthen global leadership for in-play advertising
Admix, the pioneering In-Play advertising platform that bridges the gap between mobile games and brands, is proud to announce the appointment of two senior ad industry players in former Dentsu […]
Adverty enters next phase of growth and global expansion by focusing founder Niklas Bakos on product strategy and promoting Tobias Knutsson to CEO
Adverty AB (publ) announced the promotion of Tobias Knutsson to CEO, alongside the appointment of Thorbjörn Warin as Chief Supply Officer, with founder Niklas Bakos to focus on product strategy […]
Logiscool brings Tailent software robots to the team and prepares to integrate RPA into the education process
The Logiscool Romania programming school, leader in edu-tech programs for children starting the age of 7, digitalizes and automates its activity with the help of intelligent software robots through a […]