Author: Cristina Blanaru
Anzu Appoints Former Activision Blizzard Executive Ruben Dehouck as a New Strategic Advisor
The world’s leading in-game advertising platform Anzu.io announced the appointment of Ruben Dehouck as a Strategic Advisor. Ruben has a long and successful track record in the video game industry, […]
Cassa to join KPMG Startup Grow Pad accelerator
KPMG România selected the SAAS solution Cassa to join a new edition of its startups accelerators KPMG Startup Grow Pad. Cassa, an in/cloud online solution, available for desktop and mobile, […]
Neticle launched V.3 of its Media Intelligence tool
Neticle implemented its clients’ feedback and studied prominent media insight analysis methods, added cleaner programming, advanced features and a smoother appearance. The result was the newest, third version of Neticle’s […]
The CEE Marketing Spend Forecast 2021 – Admixer Survey
In September, the independent adtech company, Admixer, surveyed 43 brands and 50 advertising agencies from Central and Eastern Europe to understand how they will shape their growth strategies and spend […]
Cresta Awards 2020 reveals special awards as BBDO holds network and agency titles
BBDO Worldwide and AMV BBDO once again combined to take the two top ‘Of The Year’ trophies at this year’s Cresta Awards, while Dentsu picked up the new President’s Award. […]
Partnership Serviceplan Group – Pereira O’Dell
Serviceplan Group and creative agency Pereira O’Dell announced they are joining forces in a partnership aimed to strengthen Serviceplan Group’s US presence and expand Pereira O’Dell’s global reach. With Serviceplan […]
FCB Inferno promoted Sharon Jiggins to CMO
FCB Inferno announced the internal promotion of Sharon Jiggins to Chief Marketing Officer, adding new business growth into her extensive remit alongside her account leadership responsibilities. Having been at the […]
Romania gets a Code of best practices in influencer marketing
In Romania, that has a mature influencer market, with over a decade of history, creative campaigns and dedicated events, IAB Romania and 2Performant continue their mission to contribute to local […]
A successful bet for Renault: The launch of the 1st “100% electric vehicles” town in France
Last July 21st, Renault inaugurated in the city Appy, the first “100% electric vehicle” town in France by providing each household with a New Renault ZOE. Imagined by Renault in […]
Peter Szyszko (White Bullet): In-housing programmatic? Don’t forget about internet safety
In-housing the buying and planning of programmatic advertising has been among the top priorities for many brands over the past year or two, says Peter Szyszko, founder and CEO White […]