Author: Cristina Blanaru
FCB Inferno promoted Sharon Jiggins to CMO
FCB Inferno announced the internal promotion of Sharon Jiggins to Chief Marketing Officer, adding new business growth into her extensive remit alongside her account leadership responsibilities. Having been at the […]
Romania gets a Code of best practices in influencer marketing
In Romania, that has a mature influencer market, with over a decade of history, creative campaigns and dedicated events, IAB Romania and 2Performant continue their mission to contribute to local […]
A successful bet for Renault: The launch of the 1st “100% electric vehicles” town in France
Last July 21st, Renault inaugurated in the city Appy, the first “100% electric vehicle” town in France by providing each household with a New Renault ZOE. Imagined by Renault in […]
Peter Szyszko (White Bullet): In-housing programmatic? Don’t forget about internet safety
In-housing the buying and planning of programmatic advertising has been among the top priorities for many brands over the past year or two, says Peter Szyszko, founder and CEO White […]
Webstock 2020 takes place online, on October 8-9
Webstock, event targeting social media and online communication community in Romania, takes place online, on October 8-9, for the first time in its history. Same as during the last 12 […]
DDB° Paris launches a new OOH campaign for the 150th anniversary of Hennessy X.O
This year, Hennessy X.O. celebrates its 150th anniversary. To honour this legacy Hennessy has collaborated with DDB° Paris to create a unique campaign that evokes the viewer’s senses in a […]
#FlClimateCrisis bring awareness to Florida raising temperatures with melting wax sculpture
#FlClimateCrisis is a campaign created by mixed media production company 1stAveMachine and Zubi (of WPP’s Specialist Communications Division) for nonprofit The CLEO Institute. Spearheaded by 1stAveMachine Director and inventor Bob […]
Awards Gala in Minecraft – Romanian Internetics at 20 years
20th edition of Romanian Internetics, project initiated by The Institute and supported by UniCredit Bank, will end with an atypical gala. The awards gala is organized together with IQOS. On […]
From Software to In-Store Advertising Robots: Tokinomo Appoints Ex-UiPath VP of Growth Vlad Ionescu as CMO
Tokinomo, a patented robotic in-store advertising solution, today announced that Vlad Ionescu is joining its executive team as Chief Marketing Officer. Ionescu joins Tokinomo from UiPath where he served until […]
The Alternative School opened registration for Eurobest Semester
For the 17th consecutive year, The Alternative School is searching for the brightest, most talented, hard-working and passionate young creatives to represent Romania at the Eurobest Young Integrated Competition, held […]