Author: Cristina Blanaru
A ‘Little Bit of Ouch’ Leads to a ‘Whole Lotta Love’ in Encouraging Flu Shot Campaign
Great Guns director Olly Blackburn has debuted a new spot for cold and flu medicine Theraflu, encouraging viewers to get their flu shot and protect their loved ones. Creatively devised […]
UNLIMITED appoints John Cunningham as Chief Technology Officer (CTO)
UNLIMITED announces the appointment of John Cunningham, Former EMEA Chief Technology Officer at WPP-owned Wunderman Thompson, to the role of CTO (Chief Technology Officer) to lead UNLIMITED’s technology and digital […]
Saboteur rebranded Vintner
Saboteur has created a full re-brand and name change – from The Vintner to Vintner – for the London wine merchant as it transitions to a more consumer-facing brand intent […]
Programmatic OOH platform VIOOH enters US market as report confirms critical role in the future of digital ad strategy
Programmatic out of home (OOH) is set to form a crucial part of US digital advertising strategy going forwards, according to the annual State of the Nation report from VIOOH, […]
Anzu Appoints Former Activision Blizzard Executive Ruben Dehouck as a New Strategic Advisor
The world’s leading in-game advertising platform Anzu.io announced the appointment of Ruben Dehouck as a Strategic Advisor. Ruben has a long and successful track record in the video game industry, […]
Cassa to join KPMG Startup Grow Pad accelerator
KPMG România selected the SAAS solution Cassa to join a new edition of its startups accelerators KPMG Startup Grow Pad. Cassa, an in/cloud online solution, available for desktop and mobile, […]
Neticle launched V.3 of its Media Intelligence tool
Neticle implemented its clients’ feedback and studied prominent media insight analysis methods, added cleaner programming, advanced features and a smoother appearance. The result was the newest, third version of Neticle’s […]
The CEE Marketing Spend Forecast 2021 – Admixer Survey
In September, the independent adtech company, Admixer, surveyed 43 brands and 50 advertising agencies from Central and Eastern Europe to understand how they will shape their growth strategies and spend […]
Cresta Awards 2020 reveals special awards as BBDO holds network and agency titles
BBDO Worldwide and AMV BBDO once again combined to take the two top ‘Of The Year’ trophies at this year’s Cresta Awards, while Dentsu picked up the new President’s Award. […]
Partnership Serviceplan Group – Pereira O’Dell
Serviceplan Group and creative agency Pereira O’Dell announced they are joining forces in a partnership aimed to strengthen Serviceplan Group’s US presence and expand Pereira O’Dell’s global reach. With Serviceplan […]