Author: Andrei Ionescu
Irina Manole (Oxygen): „Consumers, partners and employees are increasingly asking for information about the companies’ sustainable practices”
Oxygen is the first integrated communications agency in Romania to offset its carbon footprint and become carbon-neutral. The agency also launches a new department providing companies strategic consulting and communication […]
DDB Romania puts soul in the launch of the new Vera Verde range from Gama & Gama
In a dynamic and highly competitive market, with traditional players and loyal consumers, used to choosing the same familiar brands on the shelf, DDB Romania was given the mission to […]
United Media Services strengthens its Data & Analytics department, by co-opting new specialists with advanced expertise in the team
The future belongs to digital and technology, and the local media industry is no exception. The more agencies can offer specialized services, in step with the rapid development of artificial […]
United Media Services study: 7 in 10 Romanian parents are not optimistic about the economic situation, while 1 in 3 have to tap into savings to cover back-to-school expenses
Most Romanian parents think pessimistically about the future. 7 in 10 worry about the economic situation, while 2 in 5 say they are in a more difficult financial situation compared […]
Romanian Business Consult partners with Tailent and delivers software robots for business optimization
From supply chain management to sales analysis, retail is one of the strategic industries most challenged by market dynamics, and especially in recent years, it is under immense pressure in […]
Birra Moretti® & Tribal Worldwide created the first Electric Castle promotion in a closed Facebook group
In the most recent campaign, Birra Moretti® and Tribal Worldwide launched a group on Facebook, where users joined to have fun like at the Electric Castle festival, before the Electric […]
Birra Moretti® and Tribal bring Tuscany into our hearts through Villa Moretti
In one of the most important Birra Moretti® campaigns of the season, the brand brings Italianity closer to all of us, supported by a strong influencer marketing component. Long story […]
ARTmania Festival, together with the Hope and Homes for Children Foundation, the association “Pune mana pe chitara” and FEPRA prove that it is possible
ARTmania, one of the longest-running rock festivals in Romania, together with Kaufland Romania, announces the launch of a partnership with the Hope and Homes for Children Foundation to support the […]
The Alternative School organizes #TalentBet for young creatives
Romanian The Alternative School organizes #TalentBet, a career accelerator for young creatives and strategs from agencies and clients. They will get a larger perspective over creativity’s future, more articulate portfolios, […]
Florina Zamfir (g7 WaveCrest): „We expect to see more often the case in which we do retail design for clients in the Nordic markets”
Romanian g7 Marketing, player in the Retail Marketing sector, announced the merger with WaveCrest Group, leading European shopper marketing & experiential agency, embarking on a journey to create the next-gen […]