Author: Maggie Hanson
Wilkinson Sword Intuition gets real with hairy truths, in its bold rebrand by Pablo
Pablo released a major new pan-European brand platform and launch campaign for Wilkinson Sword Intuition, the female shaving brand from Edgewell Personal Care. The launch campaign, with its new visual […]
The creative shop AIN’T launched DOZZ, the first soup in a can on the market
AIN’T signed DOZZ’s launching campaign, branding and design. Produced by FoodVision, the natural soup in a can also brings with it a new product category, previously non-existent on the market. […]
Cream to handle international strategy and media brief for Bed Head
Independent media & creative agency, Cream has been appointed by rebel haircare brand Bed Head to lead its international multi-media campaigns across key territories including the UK, US and Europe. […]
United Media Services Appointed Global Digital Lead for Metaxa
United Media Services has been selected to lead the global digital coordination for Metaxa, the iconic Greek spirit under the Rémy Cointreau portfolio. This strategic appointment marks a significant milestone […]
Nick Handel takes over as CEO at MRM UK
Nick Handel was appointed Chief Executive Officer for MRM UK, MRM UK informs. This appointment comes after he worked for nearly 15 years at McCann Worldgroup in Asia-Pacific, most recently […]
Mediascope supports MBBFW’s vision of innovation and sustainability
Between March 27 and 30, the Royal Palace in Bucharest hosted the Spring edition of Mercedes-Benz Bucharest Fashion Week (MBBFW), one of the most important events dedicated to the fashion […]
„You. Intensified.” with Syoss – the 2025 relaunch opens a new intense chapter in the brand’s story
Syoss proudly marks a new chapter under the signature “You. Intensified.”, with a major relaunch that reconfirms the brand’s mission: to deliver professional performance at every stage of hair transformation. […]
Ruxandra Papuc joins AIN’T as Global Executive Creative Director & Partner
Starting April, Ruxandra Papuc, internationally renowned and awarded creative, former Executive Creative Director McCann WorldGroup Romania, officially joins the independent agency AIN’T. In her new role as Global Executive Creative […]
Toolstation nails down TBWA\MCR as lead creative agency
Toolstation, one of the UK’s largest suppliers of tools, accessories and building supplies, has appointed TBWA\MCR, as their lead creative agency to help redefine their role within the trade and […]
Leroy Merlin’s new creative territory, imagined by BETC FULLSIX
Whether it’s small everyday projects or major transformations, every improvement made to our homes changes our lives: more comfort, more space, more privacy, lower expenses… Because homes that evolve are […]