Author: Newsroom
A copy that wants to draw smiles
I saw stacks of leaflets thrown on the floor inside my apartments building and I wondered if there isn’t a solution for this problem. Copywriters are stressed about the feedback […]
Paul Holmes, at PR Forum 2014: PR will take over marketing
The words I keep hearing about Romania are “astonishingly creative and strategic, exciting market” Paul Holmes. This is how Paul Holmes, founder of The Holmes Report and SABRE Awards, started […]
Cannes Lions announced Cyber, Design and Direct juries
Cannes Lions’ organizers announced the members and presidents of 3 additional juries that will evaluate and award this year’s entries in Cyber, Design and Direct Lions categories. The prestige associated […]
Monica Jitariuc: Being a juror at Dubai Lynx was an amazing and extremely enriching experience
Monica Jitariuc, Managing Director The Practice Romania, was member of the PR Jury at Dubai Lynx, a jury that was presided, this year, by Gabriela Lungu, Chief Creative Officer Weber […]
Cannes Lions announced Film, Media, Promo & Activation and Product Design juries
Cannes Lions announced the members of another four juries who will judge Product Design, Film, Media and Promo & Activation Lions categories. As a global festival celebrating the best creative […]
Thomas Kolster: How to make Goodvertising?
How to make Goodvertising Yes, you guessed it right: Goodvertising is a word play on ‘advertising’ and ‘good’. For an ad industry most commonly known as Madmen, quack doctors and […]
Cannes Lions unveils the rest of jury presidents’ line-up
Cannes Lions organizers unveiled the names of the jury presidents that round up the line up of those who will head the judging process at this year’s edition of the […]
A day from a copywriter’s life, shared by Alexandra Mitoi (Jazz)
Faster, better, harder…I’m in a never-ending competition with myself and time. Someone once said that you have time and energy to do everything you have in mind; you just need […]
Social media, a more affordable advertising tool, also for online casino industry
Many companies pay millions of Euro every year to advertise on TV and in print, as TV and print ads are expensive when one wants to get prime places to […]
Tripsta: 30-40 y.o Romanian men, Apple owners – the ones to most frequent buy tickets and holidays from mobiles
30-40 y.o Romanian men, Apple owners, are the ones that are most frequent buyers of tickets and holidays via mobile devices, according to an analysis made by Tripsta.ro. Data collected […]