Author: Newsroom
Cannes Lions 2014: Inaugural jury for Lions Health
Lions Health, global festival and awards celebrating creativity in healthcare marketing and communications, to be held in the Palais des Festivals in Cannes on June 13-14, announced its inaugural jury […]
Ugly Americans and Drawn Together join South Park on Romanian TV screens, on Comedy Central Extra
Comedy Central Extra, a Viacom owned channel, starts 2014 at full speed, bringing on Romanian TV screens the animated comedy series Ugly Americans and Drawn Together, along with Sounth Park, […]
The road to Eurobest – the adventure
The check-in is closed, yet her willingness is open: “you can pass, but if you don’t get in time at the boarding gate, you will lose your …“. I’m already […]
Where do Europeans travel? Romanians & Italians go to London, Hungarians – to Bangkok and Bulgarians – to Copenhagen
Romanians and Italians seem to love Italian weather, as London is their preferred travel destination, while Hungarians are travelling mostly to Bangkok and Paris, French people are choosing Tunis and […]
Advertising for a purpose
Simon White and Humberto Polar Mayo from Draftfcb Peru focused their presentation at Eurobest 2013 on goodvertising. Goodvertising it’s about brands that are choosing to play a role in people’s […]
UPDATED: Romania wins Grand Prix for PR and trophies in other categories at Eurobest 2013
(includes statements from some of the Romanian winners at Eurobest) “Why don’t you Come Over?” (WDYCO) campaign just won the Grand Prix for PR. The campaign created by GMP Advertising […]
Can shopper marketing be exciting?
“This is a new era and a new balance, so it demands a new formula. Shopper marketing is a significant growth area and the next biggest battleground for retailers.” This […]
The risk of conformity
Darin Brown from Crispin Porter & Bogusky is one of the Eurobest speakers who adapted his speech to the festival’s main theme, “bravery”. He opened the second day of Eurobest […]
Interesting things people from different agencies said at Eurobest 2013
Tor Myhren, Worldwide Chief Creative Officer at Grey, talked about the boring history presentations which are held for new clients, which may take up to 45 minutes. In order to […]
Romanian nominees at Eurobest 2013
Eurobest released this year’s festival shortlists and, on those accessible by now, Romania is represented by 4 agencies, namely McCann Erickson, Graffiti BBDO, GMP Advertising and Publicis Bucharest. McCann Erickson […]