Author: Newsroom
Lidl Romania: Georgiana Radu takes over as Country Acquisitions & Marketing Director
Georgiana Radu takes over as Country Acquisitions and Marketing Director at Lidl Romania and will coordinate the strategies in the 2 areas for the products in store’s portfolio. By assuming […]
Initiative’s Media Fact Book 2023: Romanian media market to reach EUR683M by end of the year
Maintaining an upward trend, but with a slower growth rate, the Romanian media market aligned with macro economic changes and reached an estimated net value of EUR 657 million by […]
24pay and Cognition introduce the new brand ambassador for the 24pay app: Sir Pay-a-Lot, the knight of secure and fast payments, is now the ally of Romanians’ finances
The collaboration between 24pay and Cognition begun this spring, with winning the pitch for the strategy, concept, and implementation of the 2023 image campaign, as well as for the tactical […]
Romania: Ioana Mucenic launched Maker Studio, an agency targeting Gen Z
Ioana Mucenic launches Maker Studio, the first agency in Romania that directly involves the young consumer in the whole creative process and decentralizes the classic agency structure. Maker Studio has […]
NYF and StrawberryFrog Release “Purpose Haze” Episode 2 Featuring Vino Vijay
New York Festivals® Advertising Awards and StrawberryFrog CEO Scott Goodson released episode 2 of “Purpose Haze,” a content series dedicated to cutting through the fog of purpose advertising. Within “Purpose […]
Jam Session Agency appointed Alina Buzatu as its Head of Strategy
Jam Session Agency appointed as Head of Strategy, starting April, Alina Buzatu. She takes over agency’s strategy department and ahs the mission to integrate and strengthen digital planning, creative planning, […]
Romanian Conan PR turns 13 and ended 2022 with Euro 1M business turnover
Romanian independent communication agency Conan PR turned 13 in the end of April and, during this period, worked with international and local clients, from Tech/IT or HR, Retail or FMCG, […]
TBWA\Helsinki signs an outdoor ad campaign for The Mannerheim League for Child Welfare
Finland’s largest child welfare organization published an outdoor ad campaign to remind parents and adults of the content children see when browsing their phones, especially at night. The campaign consisted […]
DNA My Dog harnesses genetics to give dogs a voice
To celebrate National Pet Day DNA My Dog, a leading canine genetic testing company, has announced their new brand identity. The full rebrand shows how genetic science can lead to […]
Open registrations for GPeC 2023 main programs: GPeC Proficiency & GPeC SUMMIT 22nd-23rd of May
The first two major events under the GPeC brand in 2023 are now open for registration: GPeC Proficiency – the auditing and mentorship programme dedicated to online stores and GPeC […]