Author: Newsroom
Brand Finance report: Microsoft overtakes Apple to become World’s Most Intangible Company
Every year, the Brand Finance Global Intangible Finance Tracker (GIFT™) report ranks the world’s largest companies by intangible asset value. This year’s number one company in terms of total estimated […]
Ogilvy names Ben Messiaen Chief Client Officer for EMEA
Ogilvy is pleased to announce that Ben Messiaen has been named Chief Client Officer for EMEA. Shared Paul O’Donnell, CEO Ogilvy EMEA, “Throughout his career at Ogilvy, Ben has effectively […]
Alfi Research: DOOH spend to raise dramatically within OOH advertising market
In 2019, Digital Out of Home Advertising (DOOH) accounted for approximately 28.3% of OOH ad spend, however 48% of advertising executives believe it will account for over 33% by 2025, […]
Sky Zero makes its mark as it inspires hope in its first major campaign
Sky is inspiring audiences to make planet-saving choices as well as putting its own carbon emissions commitment to the fore in the first major campaign for its new Sky Zero […]
Romanian PR Award readies for 19th edition
Romanian PR Award is preparing for its 19th edition and has the entry period open until October 1st, with the awards gala scheduled for the end of November The 19th […]
OTP Bank develops an extensive mentorship program that generates professional opportunities for young women at the beginning of their careers
With continuous focus from the company on internally promotion of gender equality, OTP Bank Romania initiates GirlPower, the bank’s complex mentorship program dedicated to women, led by Roxana Hidan, Deputy […]
Printify Raises $45M in Series A Funding to Expand Print on Demand Marketplace Globally
Index Ventures leads round, supporting Printify’s mission to empower creators to build their own businesses, independently. Printify, a leading print on demand company, announced today that it has secured $45M […]
Publicis Groupe France appoints Christophe Caurret as Music Creative Director for Publicis France and Managing Director of the Sound Department at Prodigious
Christophe Caurret joined Publicis on 1st September as Music Creative Director for Publicis France and Managing Director of the Sound Department at Prodigious. Christophe will work with all the creative […]
E.ON teams up with Scamp & Dude to help kids become ‘Air Heroes’ in new campaign by Engine Creative
E.ON, one of the UK’s largest electricity suppliers, has teamed up with fashion brand Scamp & Dude to create an innovative cape for children that helps to destroy air pollution. […]
Oxygen, appointed Romanian Farmec’s creative agency to reposition Nufar and Triumf brands
Full-service agency Oxygen expands its collaboration with Farmec, one of the largest Romanian companies on the market, following an ATL pitch. Oxygen will provide integrated brand strategy, ATL communication, and […]