Author: Romanita Oprea
MEDIA Central and Flipp join forces to create a global leader in drive-to-store marketing
MEDIA Central Group (“MEDIA Central”) and Flipp Group (“Flipp”), leading providers in the European and North American market for drive-to-store marketing, announce a strategic partnership. In today’s rapidly evolving retail […]
Dan Alexandru Barbu (Matteale Consulting): “Generative AI, will continue to advance, enhancing creative industries and content creation”
From automating repetitive tasks to improving decision-making processes, AI offers significant opportunities for efficiency and innovation. AdHugger sat down with Dan Alexandru Barbu, CEO Matteale Consulting Services, and had a […]
THE DROP signs anti-drug campaign dedicated to young people for BEACH, PLEASE! festival
BEACH, PLEASE! festival and the Ministry of Internal Affairs, through the National Anti-Drug Agency (ANA), are launching an anti-drug campaign dedicated to young people, signed by THE DROP. Now on its third edition, […]
Calvin Klein unveils new global flagship store in Paris
Calvin Klein Inc. today announces the opening of its global flagship store in Paris, located at 44 Avenue des Champs-Élysées, on June 14, 2024. The store features Calvin Klein’s new […]
Tommy Hilfiger and U.S. SailGP Team announce milestone global partnership
Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces a multi-year partnership with the United States SailGP Team as Official Lifestyle Apparel Partner of the team. Sharing an […]
Women are winning less than a quarter of Europe’s top awards
The EACA Diversity, Equity and Inclusion Task Force together with Nord DDB and in collaboration with TBWA have launched the report ‘Creative Equality in Advertising 2024,’ an initiative addressing the persistent issue of gender inequality in teams behind award-winning campaigns. […]
Jameson Fosters Friendships at Electric Castle 2024
This year, Jameson brings the Irish spirit to Bonțida once again, continuing the tradition of creating memorable experiences in the heart of the festival, alongside friends. Jameson will build the […]
Gerety Awards announced the 2024 Grand Jury
Respected and admired leaders of the advertising and marketing world join the Grand Jury for the 6th edition of the award. More than 40 different countries will be represented in […]
Closing the technology deficit could add up to $3 trillion of revenue for European companies, Accenture report finds
New research from Accenture finds that European companies could generate up to $3.2 trillion in additional revenue by 2024 if they were to close the technology deficit against their counterparts […]
Heineken® Silver launches the campaign “Refresh your Music”
In a world where we can all get stuck by listening to our favorite music genres, Heineken® Silver aims to shake things up a bit and encourage music lovers to […]