Author: Romanita Oprea
Veronica Plăcintescu, Oxygen: Our industry is about engaging in meaningful dialogues that have a lasting impact
AdHugger continues the series about the Romanian PR industry that started last week, with Veronica Plăcintescu, Head of PR at Oxygen, and had a lovely talk about recent years, the […]
Raluca Zamfir, RAN Communcation: The ability to be reactive and flexible is a must
Raluca Zamfir, Managing Partner RAN Communication Agency, continues the series AdHugger started recently about the Romanian PR industry and opened up about what clients want, the way the new technologies […]
DiFine PR develops the rebranding and communication strategy for Dulcinella Romania
DiFine PR has taken over, since August, the responsibility for corporate communications, employer branding and influencer marketing for Dulcinella Romania, a brand that operates a network of 18 confectioners and […]
Raiffeisen Bank Romania to endorse #TheAlternativeSchool & Young Lions Digital
For all creatives aspiring to global achievements and a unique study and competition experience at Cannes Lions, the world’s most influential creativity festival, #TheAlternativeSchool, along with Raiffeisen Bank Romania, the […]
MEDIA Central and Flipp join forces to create a global leader in drive-to-store marketing
MEDIA Central Group (“MEDIA Central”) and Flipp Group (“Flipp”), leading providers in the European and North American market for drive-to-store marketing, announce a strategic partnership. In today’s rapidly evolving retail […]
Dan Alexandru Barbu (Matteale Consulting): “Generative AI, will continue to advance, enhancing creative industries and content creation”
From automating repetitive tasks to improving decision-making processes, AI offers significant opportunities for efficiency and innovation. AdHugger sat down with Dan Alexandru Barbu, CEO Matteale Consulting Services, and had a […]
THE DROP signs anti-drug campaign dedicated to young people for BEACH, PLEASE! festival
BEACH, PLEASE! festival and the Ministry of Internal Affairs, through the National Anti-Drug Agency (ANA), are launching an anti-drug campaign dedicated to young people, signed by THE DROP. Now on its third edition, […]
Calvin Klein unveils new global flagship store in Paris
Calvin Klein Inc. today announces the opening of its global flagship store in Paris, located at 44 Avenue des Champs-Élysées, on June 14, 2024. The store features Calvin Klein’s new […]
Tommy Hilfiger and U.S. SailGP Team announce milestone global partnership
Tommy Hilfiger, which is part of PVH Corp. [NYSE: PVH], announces a multi-year partnership with the United States SailGP Team as Official Lifestyle Apparel Partner of the team. Sharing an […]
Women are winning less than a quarter of Europe’s top awards
The EACA Diversity, Equity and Inclusion Task Force together with Nord DDB and in collaboration with TBWA have launched the report ‘Creative Equality in Advertising 2024,’ an initiative addressing the persistent issue of gender inequality in teams behind award-winning campaigns. […]