Contextually Aligned Ads Drive a 93% Increase in Brand Awareness, University of Southern California and Channel Factory Find
Channel Factory, a global technology and data platform that maximizes performance efficiency and brand suitability on YouTube, announced findings from a new study that show contextually aligned ads drive a 93% increase in…
1stAveMachine and The Gotham Group Launch YouTube Reading Series ‘Gotham Reads’ For Quarantined Kids
The Gotham Group has partnered with a number of children-centered non-profits to launch a YouTube reading room series, Gotham Reads, a new channel that will feature close to 75 top children’s authors, content…
Beauty Brand Billie Razors Ask ‘What If We Stopped Apologizing for Looking Like Ourselves?’ in Lockdown Instagram Film Produced by PrettyBird UK
PRETTYBIRD UK have produced an Instagram film for new client Billie Razors, which perfectly captures how body image anxiety associated with social media has increased with lockdown video calls. As Coronavirus swept over…
OTB Foundation celebrates bravery in fundraising campaign
OTB Foundation launches its first fundraising campaign to celebrate and support the brave people who deserve it most during a pandemic. The Foundation is the non-profit organization of OTB, the parent company of…
Copenhagen-agency &Co./NoA for EPOS: “What?” is the most expensive word in business today
EPOS builds on the legacy of Sennheiser Communications – the former joint venture between Sennheiser GmbH & Co KG and Demant A/S – and to mark the new audio brand’s first step to…
Mango man celebrates innovation in new Spring-Summer collection
London-based creative production company, Builders Club, worked with Conor Cronin agency to bring the new MANGO Man Spring-Summer collection to life. The exciting new campaign, based around technical fabrics turns into a manifestation…
Ukrainian Banda worked with Jooble on a tribute to the workers who helped all surviving the lockdown
Ukrainian award-winning creative agency Banda used quarantine time to create for international search engine Jooble a tribute to the workers who helped all survive the lockdown. An ode to the hands that saved us COVID-19…
France post-restrictions: Sécurité Routière launches campaign to encourage prudent reclaiming of roads
On May 11, 2020, marks the first day of de-confinement in France, meaning that road users of all kinds including cars, bikes, scooters and motorbikes, will be able to hit the road again….
Animation Studio Calabash brings sense of wonder and excitement to toy ads
Even amidst a global pandemic, the toy niche continues to thrive with numerous toy manufacturers reporting sales spikes since social distancing entered our collective lexicon. Supporting marketing initiatives for that demand are effective…
Record 2019 UK adspend forecast to fall 16.7% (£4.23bn) to £21.13bn in 2020
The latest Advertising Association/WARC Expenditure Report shows UK adspend rose 6.9% year-on-year to reach £25.36bn in 2019 – the tenth consecutive year of ad market growth. Despite 2020’s promising start in Q1, the…
