Category: All News
The WARC Awards 2024 are now open for entries
Celebrating strategic brilliance and effective impact, The WARC Awards for Effectiveness 2024, in association with LIONS, are now open for entries. Incorporating the legacies of all the WARC regional and […]
Romania: A year-long campaign for 30 years of local market performance by Lowe Group
Lowe Group, one of Romania’s largest and most innovative marketing and communication groups, is celebrating 30 years of performance in a characteristic manner this year, bringing together clients, employees, and […]
Accenture Song report identifies five global macro trends and provides guidance for businesses
Half of people globally are significantly altering their life goals, prioritizing job stability and retirement more than marriage or getting a college degree, and another 48% of people make plans […]
Romanian GMP PR becomes GMP&U, an Idea Company
Romanian GMP PR recently announced changing its brand identity and the expansion of the agency’s services. The decision comes at the end of a thorough rebranding, which lasted 8 months […]
Introducing BaD Mktg: a modern ad consultancy redefining the roles of creative, strategy, and production
In a world where consumer behaviours are rapidly changing, BaD Mktg is a purpose-built creative agency for brand and product marketers who are frustrated with the status quo and seeking […]
E-commerce platform MarketLeap secures a cumulative €2.6M seed to expand brands’ global reach and revenue at the click of a button
Luxembourg’s MarketLeap, formerly Gonuggets, has secured an additional €1.5 million in seed funding, taking its total funding to €2.6 million. The latest round sees Notion Capital, Kima Ventures, and Motier […]
Toblerone and LePub Amsterdam unveil “Never Square” brand platform, advertising the new diamond-shaped Truffles
Mondelēz International has officially announced the return of Toblerone, an original icon with a future proof long-lasting vision of product innovation and category disruption through a new type of premiumness. […]
Youri Guerassimov and Gaëtan du Peloux appointed Co-Presidents of Marcel
Paris-based agency Marcel (part of Publicis Groupe) appointed Youri Guerassimov and Gaëtan du Peloux to be co-Presidents of the agency, alongside Pascal Nessim. This nomination embodies Marcel’s ever-growing creative ambition […]
Romanian integrated agency Confident rebranded
Confident, an independent integrated communications agency, is adopting a new brand identity and bringing together under The Confident Group umbrella its two lines of business: Confident – communications, and Venus […]
Ogilvy Paris appointed Melanie Huggins as Chief Strategy Officer
Ogilvy Paris appointed Melanie Huggins as Chief Strategy Officer ; she joins the executive steering committee and will lead the agency’s strategic direction in France and Internationally. The Franco-British, multi-awarded Strategist, […]