Category: All News
Romanian Lowe Group launched Path, specialized data analysis & interpretation unit for group’s agencies’ clients
In response to the need for businesses to quickly adapt to the speed at which the consumer behavior changes, Lowe Group Romania launches Path, the unit specialized in analyzing and […]
iProspect and Dentsu won Zalando media account following a competitive pitch
iProspect, a dentsu company, was appointed global media agency of record for Zalando, leading European platform in fashion and lifestyle. The decision comes after a competitive pitch aimed at consolidating […]
Romanian Godmother: 120% increase in 2022, reaching the pre-pandemic turnover value
During the previous 12 months, Bucharest based agency Godmother managed almost 600 projects and organized over 100 events for its clients. Valentin Văcăruș, Managing Director Godmother „2022 was an intense […]
idverde appoints Richard Blumberger as Group Chief Financial Officer
Olivier Brousse, CEO of the idverde group, has announced that Richard Blumberger has been appointed Group Chief Financial Officer (CFO) as from 16th January 2023. He will report directly to […]
AdInMo expands in-game commercial team
AdInMo, the contextual in-game advertising platform has appointed adtech gaming evangelist Yasin Dabhelia as its VP Programmatic to lead its global demand strategy. Yasin brings extensive digital and cross-media advertising […]
Interbrand announced global leadership promotions
Daniel Binns, CEO of Interbrand’s North America business has been named Global Chief Growth Officer. Simon Thun, CEO in Central & Eastern Europe assumes the role of Global Chief Client […]
Romania, Media Fact Book 2022: The local media market reaches Euro 642M in 2022
From a global perspective, the media advertising revenues grew by 7% in 2022 to an estimated 795 billion USD and are expected to continue the advance in a slower pace […]
Danny Trejo Stars in New PSA “Bad Meds” to Combat Deadly Counterfeit Medicine and Drugs Sold Online
Safe.Pharmacy, a website dedicated to protecting individuals with safe medication tools and resources, is announcing today its first PSA aimed at combating counterfeit medications. The PSA, “Bad Meds” – the […]
Zulu Alpha Kilo auctions off actual Left-Handed Mango Chutney for charity
Last month, Zulu Alpha Kilo premiered their latest agency video, “Left-Handed Mango Chutney” at Strategy Magazine’s annual “Agency of the Year” awards ceremony. The satirical film depicts an industry creative […]
Eurobest Award Innovation Grand Prix to Serviceplan and Dot Inc. for Dot Pad, The World’s First Smart Tactile Graphics Display
Eurobest has today announced the Grands Prix and Special Award winners defining the European benchmark in creative excellence for 2022. Serviceplan were awarded 1 Grand Prix, 3 Gold, 2 Silver […]