Category: All News
Mediascope to expand its portfolio with a new global client, the Lindt brand
Starting 2023, Mediascope will provide creative services and manage the in-store communication platform for Lindt brand in Romania. The partnership was signed after a complex pitch, with creative and communication […]
McDonald’s celebrates moments of togetherness with the launch of ‘The Alternative Christmas List’
McDonald’s is changing the meaning of ‘Christmas lists’ this year as it launches The Alternative Christmas List, a campaign anchored around a mobile experience accessed through the McDonald’s App, led […]
BETC Etoile Rouge and Sephora shine a light on power of beauty with “Believe in your wish”
For Holidays, Sephora unveiled an emotional film, full of hope, love and joy, to celebrate the power of wishes, in a campaign signed by BETC Etoile Rouge, reminding the best […]
Louis Vuitton’s Holiday campaign – a Christmas fairytale directed by Gary Freedman
Following last year’s Holiday campaign directed by Roman Coppola and Augustus Punch, and produced by La/Pac, the idea was to create a Christmas fairytale, a charming and positive story in […]
Publicis Groupe Acquires VIVnetworks to Create World’s Largest Performance-Driven Affiliate Marketing Solution
Publicis Groupe announced the acquisition of VIVnetworks, the leading affiliate marketing agency in Central and Eastern Europe. With a client portfolio of over 900 merchants across 27 countries, VIVnetworks helps […]
Romanian The Geeks has a new CD, Laura Belc
Romanian The Geeks, part of Saatchi Creative Hub Bucharest, appointed Laura Belc as its new Creative Director, coordinating the creative product of the agency. Vlad Petre, CEO Saatchi Creative Hub […]
MGID bolsters global leadership team to accelerate growth into new territories
MGID, the global advertising platform, has today announced the appointment of Sara Buluggiu as VP of Publisher Business Development, and Sergio Vives as Global Head of Publisher Acquisition, to drive […]
5 Essential Tips To Take The Next Big Step With Your Small Business
Small businesses don’t have unlimited resources and time. Rather, they have a finite amount of both. Thankfully, though, there are a few things you can do to make your small […]
United Media Services Study: For 1 in 2 Romanians, the winter holiday shopping starts in November or even earlier; Black Friday is a key moment to tick off some items from the shopping list
Consumer habits tell a lot about what the new trends will be and as the year comes to a closing we are not only looking back, but also at the […]
Publicis Italy/Le Pub strengthens and broadens international creative talent by appointing 3 new Creative Directors
Publicis Italy/Le Pub welcomes new recruits as international creatives join the agency. The additions comprise three Creative Directors Nick Bakshi and Rainor Marinho and Jack Christensen, who will join the […]