Category: Gaming
Adverty and mobile game developer Gold Town Games enter into strategic partnership
Leading in-game advertising specialist Adverty AB (publ) today announces a strategic partnership with Gold Town Games AB (GTG), which will enable the mobile game developer to offer Adverty’s seamless In-Play™ […]
InMobi and Anzu Partner to Bring Programmatic In-Game Advertising to Brands Across the World
Anzu.io recently announced a new partnership with InMobi Exchange, the world’s largest independently owned mobile in-app advertising exchange. Gaming, with its audience of over 3.1 billion gamers and revenues approaching […]
Anzu raises $9M to fuel expansion of the world’s most advanced in-game advertising platform
Anzu, the global advertising platform dedicated to gaming, has announced $9 million in new funding. The round was co-led by BITKRAFT Ventures and HBSE Ventures, with participation from the world’s […]
Adverty and Verizon Media – new deal to enable brands and audiences to access Adverty’s innovative ad formats within gaming
Adverty AB (publ) announced a new deal with Verizon Media. With the integration of Adverty’s platform, Verizon Media will enable its wide range of advertisers and audiences to access Adverty’s […]
Adverty continues rapid expansion, appoints Anders Rössel as Chief Financial Officer
Leading in-game advertising platform, Adverty, has announced the appointment of Anders Rössel as Chief Financial Officer. Anders has been tasked to help manage the innovative technology company’s growth, following the […]
League of Legends Esports launched a campaign to introduce the new era of LoL Esports
London-based creative production company, Builders Club and Los Angeles-based video game developer, publisher, and esports tournament organizer Riot Games are launching a League of Legends Esports campaign to introduce the […]
Cookie-less Consumer Data Comes to In-Game Advertising Through Partnership Between Anzu.io and Digiseg
Anzu.io announced a new partnership with Digiseg, the Copenhagen-based company building audience data for digital marketing. The partnership brings precise, cookie-free data to in-game advertisers, enhancing the value of their […]
Admix Expands Into US And EMEA With Major Hires from Google and Spotify
Admix, the fast growth London-based games monetisation company, has expanded its commercial team with two major hires in the US and EMEA. These two appointments are the first part of […]
New PC Poster Sticker Game and Anzu Form an Exclusive Partnership to Bring Immersive In-Game Ads into the Gameplay
Soon-to-be-released PC game Poster Sticker will feature real-world advertising thanks to an exclusive partnership between creator Caipirinha Games and Anzu.io, the world’s most advanced blended in-game advertising platform. With Anzu’s […]
Adverty continues rapid expansion with appointment of Global Director Of Business Development
Leading in-game advertising platform, Adverty, has announced the hire of Johanna Nymberg as Director of Business Development, to spearhead further growth for the innovative company. This follows on the back […]