Category: ITC
Anzu Appoints Former Activision Blizzard Executive Ruben Dehouck as a New Strategic Advisor
The world’s leading in-game advertising platform Anzu.io announced the appointment of Ruben Dehouck as a Strategic Advisor. Ruben has a long and successful track record in the video game industry, […]
Anzu and Axis Games’ Expanded Partnership Brings Programmatic In-game Ads to Esports League in Industry First
Anzu.io, provider of in-game advertising solutions, announced the expansion of its exclusive partnership with Axis Games, the developers of the popular game Axis Football and the newly formed Axis Football […]
Sid Lee Takes Us on an Adventurous Ride for Ubisoft’s new Riders Republic
Ubisoft recently announced the launch of a new game, Riders Republic, a massively social outdoor sports playground where you can ride online with over 50 players displayed simultaneously, on next […]
Eek! Games Invites Anzu to House Party with New Partnership Announcement
Anzu.io, the world-leading in-game advertising platform, announced today that it has entered into a new partnership with Eek! Games, the developer of the popular AI-driven simulation game House Party. With […]
Adverty invents and launches new in-game brand advertising format with seamless In-Menu™ ads
Adverty AB (publ) has invented and launched a new in-game brand advertising format called In-Menu™, which enables contextually relevant IAB display banner ads on menu screens in between gameplay. The […]
A team of artists from Romania and UK transform the year 1994 into a video game
A team of artists and programmers from Romania and UK worked in the last months at a video game that shows how life was before the Internet. Created for the […]
New Global Deal Between Ubisoft and In-game Advertising Platform Anzu.io Brings Blended In-Game Ads Into Trackmania
World-leading in-game advertising platform Anzu.io announced its partnership with leading video game publisher Ubisoft. This first collaboration between the two companies is already taking place inside the hit PC racing […]
Venatus expands in-game advertising offering with Frameplay
Venatus, the advertising technology platform focused on gaming and entertainment, has today announced a global partnership with Frameplay.gg. The partnership will see Venatus monetize Frameplay’s in-game advertising placements, reaching millions […]
Dev.Play, the game development conference for Eastern Europe, to take place online in November
The 2020 edition of Dev.Play, the game development conference for Eastern Europe, will take place fully online between 3-4 November 2020. The conference will include 2 days of livestreaming, each […]
WARC Global Advertising Trends: Brand investment in e-sports to rise to $844m in 2020, new audiences – hard to woo during lockdown
Global advertising spend on e-sports is expected to rise again this year despite global recession – and is forecast to top $1bn in 2022 – largely driven by the desirable […]