Category: ITC
Anzu inks exclusivity deal with Axis Games, bringing In-Game Ads to their games on PC & Console
Anzu, the world-leading provider of in-game advertising, recently announced that it is expanding its cooperation with independent game developer Axis Games. After successfully integrating the ad platform solution into Axis […]
Mihai Iancu (Rezolv IT) on MSP/IT outsourcing in Romania – services and challenges
Mihai Iancu, CEO Rezolv IT, offered, in an interview for AdHugger, details about what it means to be a MSP/IT infrastructure outsourcing provider, which are the main barriers the business […]
Anzu and League-M Europe partner to bring in-game video advertising to more European brands
Anzu, the leading global in-game advertising company, announced a new partnership with League-M, the premier agency for introducing international technologies and publishers to Germany and across Europe. Through this strategic […]
Anzu.io is the First and Only In-Game Advertising Platform to Receive Highest-Level Security Audit
Anzu.io is now the first and only in-game advertising company ever to qualify for ISO 27001 certification. A global platform that immerses native ads into video games and esports, Anzu […]
Anzu.io and Nielsen team up to bring advanced brand lift measurement to In-Game advertising
Global in-game advertising platform Anzu.io has announced a new collaboration with Nielsen Connectivity which will bring advanced advertising effectiveness measurement, optimization, and real-time brand-specific metrics to in-game ad campaigns, driving […]
Romanian Modulab developed a prototype of desinfection robot
The research and development lab Modulab Bucharest, a multi-disciplinary platform with over 10 years of experience in tech innovation, created the first functional prototype of autonomous desinfection robot, contactless, which […]
Global marketing executive Jamie Gutfreund joins Anzu.io as Strategic Advisor
The leading in-game advertising platform Anzu.io has announced the appointment of Jamie Gutfreund as a Strategic Advisor. Gutfreund is an accomplished global marketing executive with experience in technology, gaming, consumer products […]
bet365 backs White Bullet for renewed ad protection partnership
White Bullet Solutions, the digital marketing transparency experts today announced the continued ad protection partnership with leading online gaming brand bet365. In the face of increased advertising criteria, bet365 has […]
New research by Dentsu Data Labs and Adverty Reveals Mobile Users Prefer Non-intrusive In-game Ads Over Web Banners
Display advertising placed in natural contexts within games are the favored ad format among mobile users, according to new research carried out by Dentsu Data Labs and Adverty, the leading […]
Anzu.io partners with Forensiq to bring advanced fraud protection to In-Game advertising across platforms
In-game advertising platform Anzu.io and MRC-accredited fraud-prevention solution Forensiq announced a new partnership representing the first-ever fraud detection collaboration for in-game advertising. This partnership will allow Forensiq to detect and […]