Category: Know-how Sharing
Thomas Kolster (C-Suite Impact Leaders Accelerator) wants to close the gap between marketing and sustainability
Danish sustainable marketing pioneer, Thomas Kolster, also known internationally as Mr. Goodvertising, launched, together with International Advertising Association (IAA), a groundbreaking program that brings Chief Marketing Officers and Chief Sustainability […]
Ender Bolat (FoodVision): “International expansion is one of the core pillars of our long-term strategy”
Less than a year after its launch, DOZZ — the brand of soups in aluminum cans — has achieved two major international recognitions: a Gold Award at the prestigious Lunch! […]
Thomas Kolster and IAA launch a mini-MBA to Tackle Brand and Sustainability Challenges
Thomas Kolster – Danish sustainable marketing pioneer and member of the IAA Sustainability Council – and International Advertising Association (IAA) announced the launch of a groundbreaking program that brings Chief […]
The Festival of Thinking returns to Bucharest with the theme: Artificial Intelligence: Between Chaos and Balance
From October 30th to November 1st, 2025, Bucharest will host the second edition of the Festival of Thinking, the event that brings together art, business, and technology to transform bold […]
AI-Assisted Search: How ChatGPT and Intelligent Agents Are Changing the Rules of the Game for Brands
“I want a couch like the one in the Friends series.” This is how customer needs sound today, translated into queries directed at AI agents such as ChatGPT. Google Search […]
Godmother launches a Guide to Best Practices in organizing sustainable events
Godmother, a brand experience agency with over 20 years of experience in the event industry, launched “Play Smart, Act Kindly – How to Organize Sustainable Events” yesterday, a best practice […]
Andreea Riscu, pastel: Adapting to the new realities and continuous learning are at the heart of everything we
AdHugger continues its series about the Romanian PR industry with Andreea Riscu, New Business Manager at pastel, discussing about how the agency sees the landscape at this moment, the latest technologies that are emerging […]
Crafters: Communication tends to be more conversational and human
AdHugger continues the series about the Romanian PR industry with Alexandra Enachescu and Oana Odobescu, Co-Founders Crafters, and talked about the impact of the new technologies, AI, VR, what the future […]
Aura Cândea, Conan PR: There has been a growing emphasis on transparency in communication
AdHugger continues its series about the Romanian PR industry with Aura Cândea, Partner Conan PR, discussing about how the agency sees the landscape at this moment, the latest technologies that are emerging and influencing […]
Madalin Munteanu, Pandorra Story Style: AI is a game-changer in terms of efficiency and impact in our campaigns
AdHugger continues its series about the Romanian PR industry with Mădălin Munteanu, Communications Manager at Pandorra Story Style, discussing about how the agency sees the landscape at this moment, the […]