Category: Know-how Sharing
AI-Assisted Search: How ChatGPT and Intelligent Agents Are Changing the Rules of the Game for Brands
“I want a couch like the one in the Friends series.” This is how customer needs sound today, translated into queries directed at AI agents such as ChatGPT. Google Search […]
Godmother launches a Guide to Best Practices in organizing sustainable events
Godmother, a brand experience agency with over 20 years of experience in the event industry, launched “Play Smart, Act Kindly – How to Organize Sustainable Events” yesterday, a best practice […]
Andreea Riscu, pastel: Adapting to the new realities and continuous learning are at the heart of everything we
AdHugger continues its series about the Romanian PR industry with Andreea Riscu, New Business Manager at pastel, discussing about how the agency sees the landscape at this moment, the latest technologies that are emerging […]
Crafters: Communication tends to be more conversational and human
AdHugger continues the series about the Romanian PR industry with Alexandra Enachescu and Oana Odobescu, Co-Founders Crafters, and talked about the impact of the new technologies, AI, VR, what the future […]
Aura Cândea, Conan PR: There has been a growing emphasis on transparency in communication
AdHugger continues its series about the Romanian PR industry with Aura Cândea, Partner Conan PR, discussing about how the agency sees the landscape at this moment, the latest technologies that are emerging and influencing […]
Madalin Munteanu, Pandorra Story Style: AI is a game-changer in terms of efficiency and impact in our campaigns
AdHugger continues its series about the Romanian PR industry with Mădălin Munteanu, Communications Manager at Pandorra Story Style, discussing about how the agency sees the landscape at this moment, the […]
Sorin Dutoiu, Yolo Media: Clients need a creative approach and strong knowledge
AdHugger continues the series about the Romanian PR industry with Sorin Dutoiu, Managing Partner YOLO Media, and talked about the impact of the new technologies, AI, VR, what the future will […]
The Public Advisors: The emergence of digital tools has significantly enhanced our ability to measure campaign effectiveness
AdHugger sat down with Simona Dan & Raluca Mihalachioiu, Managing Partners The Public Advisors, and discussed the topics we all want to know answers at: how is better and what […]
Veronica Plăcintescu, Oxygen: Our industry is about engaging in meaningful dialogues that have a lasting impact
AdHugger continues the series about the Romanian PR industry that started last week, with Veronica Plăcintescu, Head of PR at Oxygen, and had a lovely talk about recent years, the […]
United Media Services: Young Romanians prefer to celebrate friendships and relationships, while the rest of Romanians enjoy birthdays, Christmas / Easter and New Year’s more
Most Romanians can’t wait to celebrate birthdays (88%), religious events (80%), the New Year (58%), etc., according to the latest study conducted by United Media Services. The survey captures the […]