Category: Know-how Sharing
#TheAlternativeSchool launches #TheFutureOfBeauty
On April 23, starting 6.30 pm, in partnership with Peroni and The Great Hill, where the event will take place, TheAlternativeSchool Creative MBA launches #TheFutureOfBeauty, a new chapter in the […]
Georgiana Dragomir (Grapefruit): AI without design thinking remains a tool, without strategy remains an experiment
Last year Grapefruit celebrated 26 years of activity, a chapter marked by continuous evolution alongside its partners and guided by a philosophy that has shaped every decision: people, not jobs. Grapefruit began […]
Fastvertising: How Ryan Reynolds Does Marketing in Real Time
Ryan Reynolds will take the stage at IMPACT Bucharest on 29–30 September 2026, marking his first official appearance in Romania. Known globally for his work across film, business, and creative […]
Thomas Kolster (C-Suite Impact Leaders Accelerator) wants to close the gap between marketing and sustainability
Danish sustainable marketing pioneer, Thomas Kolster, also known internationally as Mr. Goodvertising, launched, together with International Advertising Association (IAA), a groundbreaking program that brings Chief Marketing Officers and Chief Sustainability […]
Ender Bolat (FoodVision): “International expansion is one of the core pillars of our long-term strategy”
Less than a year after its launch, DOZZ — the brand of soups in aluminum cans — has achieved two major international recognitions: a Gold Award at the prestigious Lunch! […]
Thomas Kolster and IAA launch a mini-MBA to Tackle Brand and Sustainability Challenges
Thomas Kolster – Danish sustainable marketing pioneer and member of the IAA Sustainability Council – and International Advertising Association (IAA) announced the launch of a groundbreaking program that brings Chief […]
The Festival of Thinking returns to Bucharest with the theme: Artificial Intelligence: Between Chaos and Balance
From October 30th to November 1st, 2025, Bucharest will host the second edition of the Festival of Thinking, the event that brings together art, business, and technology to transform bold […]
AI-Assisted Search: How ChatGPT and Intelligent Agents Are Changing the Rules of the Game for Brands
“I want a couch like the one in the Friends series.” This is how customer needs sound today, translated into queries directed at AI agents such as ChatGPT. Google Search […]
Godmother launches a Guide to Best Practices in organizing sustainable events
Godmother, a brand experience agency with over 20 years of experience in the event industry, launched “Play Smart, Act Kindly – How to Organize Sustainable Events” yesterday, a best practice […]
Andreea Riscu, pastel: Adapting to the new realities and continuous learning are at the heart of everything we
AdHugger continues its series about the Romanian PR industry with Andreea Riscu, New Business Manager at pastel, discussing about how the agency sees the landscape at this moment, the latest technologies that are emerging […]